Mitch Heiner: Founder in Portland, OR

Terra Trade Consulting is a pioneering force in the realm of strategic consulting, with a specialization in the dynamic building materials industry. Since our inception in 2013, we have consistently demonstrated our value in equipping investment firms with invaluable insights, ultimately guiding them toward lucrative ventures and acquisitions in our niche markets. What sets us apart is our unwavering commitment to innovation with the use of AI, machine learning, and proprietary financial modeling. Our forward-thinking approach empowers our clients with data-driven insights, providing the essential intelligence needed to drive well-informed investment decisions. • Clients ranging from Goldman Sachs, JP Morgan, Fidelity, and top Hedge Funds. • Trusted consulting partner for GLG, Coleman Research, and Guidepoint.

As a highly regarded Sales Director, I was handpicked by a prestigious client to join MMC based on my expertise in client management and sales growth generation. In this role, I spearheaded strategic campaign planning and execution, driving substantial sales growth for Fortune 500 clients. Overseeing a team of up to 10 dedicated professionals, I ensured the identification of new sales opportunities and the seamless execution of campaign strategies. In addition to team management, I set ambitious quarterly goals, handled P&L, resolved escalated client issues, and conducted business development outreach to grow client base. • Grew primary client 20% or $10 million in incremental revenue through omni-channel campaigns targeting prospective and existing customers. • Designed and executed digital campaigns to target regions and customer segments to grow client market share. • Grew client sales 20% on average from customers under management.

Recruited directly by Executive VP of Operations, I assumed a critical role overseeing sales worth over $360 million, encompassing four distinct product categories. My responsibilities extended to managing vendor relationships, developing strategic programs and promotions, and coordinating operations across an extensive network of 230+ branch locations spanning 31 states. Unfortunately, my tenure at the company was impacted by staff cutbacks due to the COVID-19 pandemic. • Drove primary category sales $60+ million in growth during tenure using vendor scorecards, pricing strategies, and product launch promotions while training field staff on product positioning. • Increased irrigation category gross margin by 5% through strategic negotiations on bulk buying, dating, and select SKU pricing. • Enhanced cross-vendor competition, eliminated dead SKUs, and accelerated core SKU turns with a KPI-driven vendor scorecard reviewed quarterly.

Recruited into initial role, rehired after brief stint outside company, then promoted to different department after only 1 year in previous position. Oversaw $50+ million in sales generated from 150+ accounts. Recruited and trained new team of 5 sales staff tasked to drive business development. Managed strategic partnerships in 7 states to grow market share and increase revenues. • Built sales team from 1 to 5 staff in just 8 months to deliver 30% business development growth; sourced top-performing talent then provided comprehensive onboarding process that got team buy-in on company’s growth goals. • Grew territory sales annually on average by 15% over a 3 year period.

• Grew territory sales 80% in 1st year by further extending Salesforce CRM capabilities to build pipeline of project opportunities with probability of closing / likely closing timeline, and tagging key decision makers by course and region. • Salvaged company reputation by transforming frustrated clients into satisfied customers after engineering rapid response team that traveled onsite to fix 1st generation product failure out in field; troubleshot, replaced, and paid clients for replacement costs. • Increased closing sales by 30% compared to previous non-bundled offering by designing new bundle that beat competition; negotiated partnership with complimentary product that set company ahead of competition.

Stepped into role at new start-up providing consulting for enterprise-level new on-premise, colocation, or cloud IT installations. Managed 15 clients and built $3 million book of business from scratch. Architected entire sales life cycle for client projects from cold calling to presenting to negotiating and closing contracts. Worked in tandem with sales engineer on technical specifications and client implementations. • Spiked clients from zero to 8 within short period while generating brand buzz that added 20+ warm leads; coordinated launch party to bring awareness to company brand and product offerings. • Set aggressive outreach strategy to close 10 new clients in just 4 months after committing to reaching out to 20 potential clients / day via cold calls (5 calls being on-premise, face-to-face drop-ins). • Stabilized company growth by hiring 2 new engineers and 1 business development managers; continued to build business by receiving warm leads from existing customers to pursue.

• Oversaw new account acquisition in 12 states for both education and enterprise opportunities. • Managed all aspects of sales process. Determined targets, made cold calls, conducted onsite presentations, facilitated software evaluation, and closed sales. Grew territory revenue by 28%.

• Managed 200+ accounts in Washington, Oregon, Idaho, and Wyoming. • Developed products, generated leads, forecasted sales, acquired new accounts, and trained new sales representatives. • Established and maintained relationships with over 150 distributors. • Positioned Rain Bird brand in Pacific Northwest market, creating 91% conversion rate of customers from competing brand over 4 year period.