Mitch Kistner: Marketing Director at DPI Off-Road Brands in Mesa, Arizona

Create and implement short term and long term Marketing Strategies to increase brand awareness and sales revenue for both B2B and B2C customers. This includes the management of all areas of Marketing, including; digital, email, social media, print, video production coordination, creative direction, broadcast television, and trade show and event activation. Furthermore, my responsibilities included collaborating with internal departments such as New Product Development, Sales, Manufacturing, Procurement, and Finance to ensure the quality of the brand was executed in all internal, B2B, and B2C initiatives. Effectively directed a full scale Marketing Team consisting of 8 team members all while ensuring a multi-million dollar budget was tracked and budgeted for accurately.

As the RIGID New Products Marketing manager I take great pride in assisting the New Products development team take New Products to Market. From writing the script for sales, to directing photo and video shoots, to overseeing the design process of packaging, print ads, and web ads, all the way to media buys. I feel fortunate to be able to work with such great people and to help drive the demand of high quality LED lighting through means of B2B and B2C marketing.

Responsible for print design, packaging design, social media marketing, email marketing, trade show booth design and representation, trade show strategies, branding, magazine advertisements, and marketing campaigns and strategies throughout multiple vertical markets including off-road, agriculture, police and fire, and construction, with a specialization in the marine and fishing markets.

Email marketing, online marketing, brochure design.

Overseeing all spa functions from purchasing, hiring, to marketing, online marketing, to managing employees and tenants on a daily basis.