Mohammed Zahed: E-Commerce Architect

The project scope is implementation of new platform for a B2B2C E-Commerce platform with full marketplace catalog and features. Duties included, feasibility analysis, proposal, design and migration to new E-Commerce platform with Micro Service Architecture for Headless Commerce on Google Cloud using GKE (Kubernetes). • Performed Discovery, provided a proposal and road map to senior management including CEO. • Defined Architecture for the new platform with Headless commerce Kubernetes on GCP. • Designed the catalog taxanomy, catalog structure including Fashion Apparel, Footwear, Jewelry, Luggage, Home & Kitchen, Beauty & Health, Grocery, Furniture, Sports, Electronics. • Designed catalog management and bulk data import and transformation capabilities. • Designed and implemented for pricing and inventory based on complex rules business rules and product types, data life cycle and caching needs. • Designed Micros Services per domain capabilities including catalog, checkout, pricing and backend integrations. • Designed tools for vendor and catalog data management including individual bulk data with authoring, review and approval capablities. • Setup custom Magento 2 Docker images and containers and scripts for development sandboxes as well as for provisioning and managing environments. • Designed and implemented Kubernetes based orchestration on Google Cloud's GKE using Helm Charts. Implemented deployment manifests and configurations for platform management. • Technologies/Approach: Google Cloud, Kubernetes, Helm, Docker, Micro Services, Magento EE 2.3.4, Nginx, MySQL, Elasticsearch.

Ace Hardware has recently acquired The Grommet an E-Commerce startup selling innovative/new products. They were using Legacy E-Commerce platform and could not scale or grow their business due to significant challenges in upgrading/migrating as well as adding true marketplace capabilities. From business capabilities perspective, the project covered conversion from Boutique website (TheGrommet.com) to a Curated Marketplace for Makers, Vendors and suppliers. The project scope is upgrade and migration to new E-Commerce platform using many software in Micro Service Architecture on Google Cloud using GKE (Kubernetes). • Performed Discovery, provided a proposal and road map to Ace CEO and to Grommet CEO and senior management for upgrade migration and conversion to Curated Marketplace. • Created the upgrade & migration approach and defined detailed steps for code migration and data migration. • Researched marketplace needs, performed third party marketplace extensions analysis and selection as well as designed custom marketplace capabilities based on whetted on-boarding business requirements. • Worked on implementing marketplace features in parallel track like with services based offerings. • Designed standardized REST services based solution for Maker onboarding (Maker/Vendor/Supplier) and Product Onboarding, workflows, automation and notifications. • Designed Maker/Vendor, product and pricing capabilities, including curation and automatic onboarding as well as many other features (ex. Commissions, Plans, Growth Services enablement, Order Management, BI etc). • Technologies/Approach: Magento EE 2.3.4, Nginx, MySQL, Solr, BloomReach, Elasticsearch, Micro Services.

Yum Brands specializes in fast food business with major brands including Taco Bell, KFC, Pizza Hut. Taco Bell has launched a major E-Commerce platform with Hybris on Amazon AWS. The platform is accessible via web as well as iOS and Android native apps. The platform was facing significant performance and stability issues. Worked as a Senior E-Commerce architect on the platform. • Provided a road map to senior management for the platform stabilization and new features. • Defined the User flows including anonymous user flows, registered user flows, web, mobile native flows, password, reset, force password flows. • Analyzed the E-Commerce platform for failures/crashes under regular and peak loads, including OOM issues, nodes failures, memory issues, deadlocks (thread locks and DB deadlocks), design flaws (example OAuth flows) as well as data issues. • Provided solutions for addressing node failures, OOM issues, JVM tuning as well as functional areas like OAuth, user flows, cart, checkout, AWS Auto-Scaling and Load Balancer tuning. • Analyzed and provided solutions for JGroups clustering on AWS across data centers. • Tuned major services (cart, register/newcustomer, login, etc) to address design flaws and improve performance. • Designed Custom Services on top of OCC services to address complex business needs, integration with POS, Payment Gateway and other systems. As well as upgraded Hybris. • Reduced AWS costs significantly by reducing the nodes and changing the AWS ECS (Elastic Container Service) architecture and auto scaling for more robust performance and scalability. • Worked on defining the platform stability project plan and Sprint planning and prioritization. • Provided Devops support for builds and deployments as well as major P1 issues. • Worked with offshore team assigning tasks and tracking tasks and development, as well as guiding developers. • Technologies/Approach: Hybris 6.3, 6.5, Apache, MySQL, REST Services, Solr Search, AWS.

Fad Shop is a retailer specializing in Fashion apparel. I-Fashion services promotes and sells Fashion apparel and experiences. • Defined the road map for implementing the E-Commerce platform. • Worked on defining the project plan, creation of requirements as well as guiding developers. • Tracked development effort and managed vendors. • Implemented the E-Commerce platform from the ground up on Magento 2.2.7 migrating some of the old code from Magento 1.9, including many third party extensions. Use Magento and third party scripts tools for initial code migration, then addressing issues individually. • Created Developers VM with all tools for rapid local environment and development. The VM uses Magento 2.2.7, Apache, MySQL and is setup using the platform's codebase, enabling minimum developer involvement for setup. It also enables the VM and platform to be rapidly upgraded with near versions of software or patches (Magento or others). • Created Amin layouts using Controllers, Layouts, Templates, Blocks (including Grid blocks), UI Components, Helpers and Observers and Events for managing custom data integration, validating and workflow (author, review, approve) for catalog content coming from external sources via service calls. • Created, InstallSchema, UpdateSchema, UpdataData setup php scripts for setting up the custom modules custom tables and data. • Provided solution for SOA based architecture for platform using the Web API, as well converting most of the Controllers and Actions to be JSON response based, allowing fast and seamless rending. • Setup Dev, Staging/QA & Production environment running sites on Magento 2.2.7 migrated code. • Added additional sites to the platform and customized some features for these sites. The sites are running on the shared environment, in a true multi-site platform. • Added many extensions as well as created customization extensions for business needs (ex. Inventory feeds, Products and content feeds). • Created Services for Browse, checkout, registration as well defined backend (OMS, etc.) and third integrations. • Implemented Elasticsearch integration for Search and navigation. Plans are to use Elasticsearch for data mining next. • Worked on many integrations between E-Commerce platform to OMS, and other internal systems as well as external third party systems. • Upgraded from Magento 2.2.7 to Magento 2.3.1. • Technologies/Approach: Magento 2.2.7, 2.3.1, PHP 7.2, Apache, MySQL, REST Services, PHPStorm, Elasticsearch, RabbitMQ, Redis, Zendesk.

Chicos FAS is a retailer specializing in Women's apparel. Chicos had an outdated ecommerce platform that could not evolve to meet the market technology needs. • Performed GAP analysis of legacy systems, identified the commerce platform needs that meet company vision, market trends and industry trends. • Worked on creating project plan, creation of requirements. • Provided solution options for Headless SOA based architecture for platform. • Created solution design for Oracle Cloud based E-Commerce platform. • Defined Services for shopping experience for the customer as well defined backend (Custom OMS, Manhattan, etc.) and third integrations. • Worked on many integrations between E-Commerce platform to Custom OMS, Manhattan and other internal systems as well as external third party systems. • Technologies/Approach: SOA architecture using REST Services, Oracle Commerce Cloud, Manhattan DOM, IBM MQ Series, Customer Hub (Informatica MDM), Leanix, Zeplin, Fiddler, Postman.

AEO has $1 Billion revenue from Digital commerce, with goals of reaching $2 Billion. Provided Solution architecture for AEO's new B2C Unified Global Platform (UGP) E-Commerce platform for Web, Mobile Web and Native apps channels. It has a headless Level 3 REST services solution architecture with Layer 7 (APISG) on top, AGWA UI and host of integrations including AJB, ReD, Sterling Commerce. Responsibilities included E-Commerce Solution architecture, integrations (with internal and external systems) as well as migration of legacy/heritage US, CA platform and international platform data to new platform. • Recommended and provided guidance to program management for project planning & tracking. Provided enterprise architecture review and input for E-Commerce platform. • Provided solution architecture for UGP platform for completely new platform on ATG & Endeca 11.3, Weblogic 12c, Oracle 12c using level 3 REST Services architecture. • Performed end to end analysis and integration of Customer (UGP- Hub) for one customer profiles across enterprise. • Performed analysis and solutions for meeting GDPR compliance. • Setup DEV environment and SIT environment with clean and production ready core data including Catalog Taxonomy and complete catalog in BCC. Defined the process for setting additional environments for future needs. • Involved in integrations with Sterling Commerce, AJB, ReD ACI, SVS, BAM, Synchrony, Vertex, Enterprise PIM (Pub DB), Oracle ESB, IBM MQ Series, Customer Hub (Informatica MDM), Brierley Partners as well as RT logs generation (for Sales reconciliation and audit). • Integrated with third party systems like Bloomreach, Address Doctor, GoogleShop, Bazaarvoice, Performics, ShopRunner, Olapic, ProductUPS, Opinion Lab. As well as integration with Vibe SMS, Cheetah Mail for emails and, transactional email and Mobile based notifications. • Provided solution design for integration with Oracle POS through ESB and APISG for Order Capture, Returns and exchanges. • Performed heritage databases and data analysis and performed migration mapping to new platform. • Analyzed critical issues and helped in tuning the platform (Order Capture and submission (to Sterling), catalog import) and many other critical support to developers. • Technologies/Approach: SOA architecture using REST Services, Oracle Commerce 11.3 (ATG, BCC, CSC), Endeca, Oracle Weblogic 12c, Oracle 12c, Sterling Commerce, Oracle ESB, IBM MQ Series, Customer Hub (Informatica MDM), WebCenter Sites (Fatwire), Adobe DAM, Scene 7, Ember.js, Brierley Partners, Layer 7 (API Security Gateway), Stash, Apiary, Oracle POS.

Responsible for T-Mobile's Micro services based Digital Commerce Platform (B2C) for TMO, MyTMO systems. Responsibilities included Solution Architecture, Solution Design, DevOps support, Stabilization and Performance Tuning. Platform is on AWS Cloud, based on Micro services architecture, utilizing Level 3 REST Services (HATEOAS), APIGEE, Elastic Path, SOLR, ActiveMQ, Oracle 12c. • Performed analysis & assessment of current platform. • Worked on architecture for project Z, Rebellion-DCP Integration Commerce API based solution. • Created Spring Boot Rest Services POC for Rebellion-DCP integration using Gateway pattern. • Designed, implemented integration with Cassandra for Analytics & messages notifications as well as query potential services and products combinations based on customer profile and geolocation. • Created Work Load Model and Base lined production in Performance environment (from Omniture metrics and future growth) and implemented performance testing strategy and actual performance testing. • Performed performance load testing. Identified issues and provided solutions for performance improvement. • Performance tested and tuned platform under 1X, 2X, 3X, 10X load and 1X6H load. • Monitored performance using tools like AppDynamics, Grafana. • Took heap dumps and thread dumps. Analyzed dumps for issues. Analyzed GC utilization and performance. Tuned JVM accordingly. • Analyzed cache utilization and performed cache tuning, including using Redis Cache. • Analyzed database under load using AWR reports, Explain Plan. • Identified issues with Auto-scaling in AWS, provided solution for Auto-scaling of nodes. Researched and resolved issues for DevOps Team. • Designed solution for SOLR based catalog prices (FRP, and EIP (Credit level based pricing)) indexing and search. • Identified issues with current Build and Release Management (Build and deployment), provided solution for automated build and deployment solution in an auto-scaling architecture with Blue/Green topology. Resolved issues with build releases. • Technologies/Approach: Hypermedia, OSGi compliant Microservices, Elastic Path, AWS, Oracle on RDS, ActiveMQ, Cassandra 2.2, Tomcat, AppDynamics, Docker, Apache Mesos Marathon, Postman Collections, Swaggers, Pusher, Maven, Splunk, Grafana, CI, Agile Methodology.

Architect for the AutoZone's DIY (B2C) and B2B E-Commerce platforms. Responsibilities included stabilization of platforms due to issues related to site, catalog import and deployment, environments and backend integrations as well as migration and platform upgrade project. • Performed analysis & assessment of legacy platforms. Proposed a Mobile First E-Commerce platform for going to SOA and Microservices and meeting continuous digital transformation needs. • Created road map and project approach options and then high level plan based on agreed approach. • Provided new architecture for infrastructure & platform for complete revamp as well as migration and upgrade to new hardware, software. Also performed sizing, including new production farm and new non-production environments (Devs, QA, UAT, Perf). • Provided solution architecture for multi Work streams, environments and performed production sizing to meet the future 7 years of growth and performance needs. • Provided vision and roadmap for conversion of DIY platform to a Mobile First Adaptive Responsive architecture for desktop and mobile sites. • Provided Micro Services based solution architecture for "One View" which integrates E-Commerce platform with Enterprise systems (Enterprise Profile Master, GCM) and Rewards Services. • Provided solution for Attribute Narrowing (Filters/Facets/Dimensions) for indexing and search by Endeca. • Analyzed critical issues and helped in tuning the platform (catalog import, deployment and frontend) and many other critical Dev Ops support. • Recommended and provided guidance to management to move from traditional support and development to a Dev Ops and Agile management approach. • Technologies: SAP, Oracle, APIGEE, Enterprise Systems and Services, GCM.

Designed and implemented a brand new Omni-Channel Responsive Design E-Commerce platform for servicing B2C customers as well as B2B customers with bulk orders based on B2B subscription model. Duties involved complete re-architecture of e-commerce platform (web tier, application tier and database tier) and integrations. • Migrated and upgraded E-Commerce platform with complete migration onto new platform. • Designed the Catalog structure to support vast product types and attributes. Created custom search and filters for the custom attributes to handle vast set of attributes as well handling large indexes and large index elements. • Implemented many integrations third party and backend integrations including Avalara and OMS including eBay and Amazon Marketplace. • Designed and implemented the integration with Amazon Advertising API for Catalog data and images sync bi-directionally. • To facilitate better customer experience (UX) designed layered navigation (attributes and facets) to support robust context specific layered navigation. • Created custom solution for On-Sale, New Arrivals and other promotions, empowering merchandiser to create and manage online merchandizing without IT involvement. • Technologies: Hybris, Magento, Apache, SOLR, MySQL.

A brand new platform was designed to completely migrate Verizon.com E-Ordering from .Net and MS SQL Server to new platform starting with Mobile Commerce and Search. The platform is implemented on ATG, Oracle Database and Weblogic. Responsible for solution architecture and building of new ATG-Endeca platform with Order capture, Learn, Search, Support capabilities for B2C customers and Small Business Customers (SMB). • Created the proposal for the project. Defined overall solution architecture for the platform for current and future needs with respect to capabilities & technologies. • Designed complex product catalog for product set (including FiOS, Voice, Data, VAS, SMB). • Designed and implemented platform such a way, that each capability can be developed and managed separately with separate release cycles while still co-existing and being cross connected to provide a better customer experience. • Design logical and physical database entities. • Implemented build and deployment for the platform with Maven. • Technologies: Oracle Commerce 11.1, Endeca, MS SQL Server, Oracle, Weblogic.

McKesson services B2B and B2C customers, including hospital, health organizations & general users. McKesson was using a custom in-house built e-commerce platform on java. A new B2B and B2C E-Commerce platform is being built on Hybris. • Perform analysis and scope the project. Work with business in capturing their existing platform features as well capturing new features and enhancements as well as business rules. • Solution design for new platform, including database, major entities, application tier. • High level major entities design for catalog (categories, products, variants) and users. • Technologies used: Hybris Commerce Suite 5.3.0, Solr,: Oracle 11g, SAP, Open IAM.

Surfstitch is an Australian company with ATG platforms for Australia (ATG 9.x) and Europe (ATG 10.1.2). The platforms were not able to handle medium-high traffic and were crashing every day. Significant issues were related to system design, code, clustering, sessions, load, JVM memory issues, dead locks. Phase 1 of work included analysis of platform all tiers, recommend and fix issues. Phase 2 included, design & implementation of new features and REST Services based API website for mobile native apps and 3rd party systems clients, as well as, migrate platform to new Hosting provider. • Did solution architecture and implementation of Microservices architecture based REST Services for api.surfstitch.com site. • Provided detailed analysis, resolved issues and, better solutions and configurations, at every tier. Analyzed and tuned apache, JBoss, ATG, Database, load balancers, clustering, and operating system. Resolved issues related to ATG caching, Search, mis-configurations. Performed sizing analysis and recommended new sizing. Resolved BCC configurations issues and deployment issues. Re-wrote batch imports and fulfillment functionalities, including BazaarVoice product feeds, inventory feed updates. Re-designed the Price Import. • Provided Solution Architecture for new platform. Implemented new DB schemas and BCC and Store platform. Re-baselined (re-created) BCC. Provided support for setting up JBoss clusters. Re-wrote BCC Import functionality to handle large import and process fast. • Redesigned Product Catalog for faster deployment and faster site performance. • Provided Devops support. Migrated Database from SQL Server to Oracle RDMS. Migrated code from JBoss to Weblogic. Migrated Platform to new hosting provider (Oracle Cloud). • Technologies: JBoss 4.3. 5.1, Weblogic 10.3.5, ATG Commerce, BCC, ATG Search, 9.4, 10.1.2, 11, SLI Search. Database: MS SQL Server 2008, Oracle 11g, Git, Jersey, REST, JSON, RAML.

Meredith sells family oriented magazines and content. It has many family oriented websites including Parent.com, BHG.com. Meredith wanted to implemented a brand new ATG commerce with commerce, ATG BCC, and CSC on ATG 10.2, as well as upgrading the old system. Duties involved providing comprehensive ATG solution from platform design, implementation, build and deployment to features (Catalog and Offers). • Defined project plan. Guided in SCRUM project management. Created Solution Architecture for new ATG-MDP Commerce including ATG Commerce, BCC, CSC. Designed the module structure and code structure. Designed and implemented Build and deployment using Maven modules/projects and Git. Defined Build and deployment for other environments (Dev, Testing, Prod). Designed and implemented BCC, Staging and Storefront instances. • Designed and implemented the Multi-Site Architecture leverage ATG multi-site. Designed the complex Meredith Offers repository. Designed the Data model for Commerce, Offers. • Trained in-house ATG developers in ATG and guided them with ATG best practices. • As a parallel project, upgraded existing ATG 4.5 platform to ATG 10.2 & Oracle from 10g to 11g. • Technologies: JBoss 5.1.2, ATG Commerce, BCC, CSC 10.2, 10.1, 10.0, Oracle 10g, 11g, Misc: Maven, Git, CVS, Liquibase, Basecamp, Jira, JUnit, Sonar, Crucible.

GFS a wholesale and retail distributor of general merchandising products, is creating a new site similar to Sams Club and Costco. The system will be multi site enabled and will support over 150 stores using ATG and Endeca Experience Manager. Duties involved providing ATG-Endeca integration expertise. • Provided Solution options for backend ATG-Endeca integration. Designed and implemented the backend ATG-Endeca integration, including records, dimensions definition, content deployment and indexing. Provided Solution options for frontend ATG-Endeca integration architecture. • Created POC, & actual app for Front-end ATG-Endeca integration with Assembler API. Designed and implemented the frontend ATG to Endeca Integration, including cartridges, querying and query processing and rendering of navigation, facets, pages and searches. Performed performance tuning of backend integration (deployment and indexing) and frontend search queries and processing. Implemented and configured all the cartridges and renderers. • Created Linux Virtual Machine development Sandbox with ATG-Endeca Integration. • Technologies: Weblogic 10.3, ATG 10.1.2, Endeca with Endeca Experience Manager, Assembler API, 3.1.0, Oracle 11g, SVN, Confluence, Jira, Maven, Ant, JUnit, Sonar.

Nike had a custom built ATG application for USA and a separate EU site. The existing architecture was not geared for global markets. The Geo Expansion project's aim is to drastically change existing platform and enable Nike to quickly launch additional Ecommerce sites for new countries. The initial focus is Japan, then China, Brazil, Russia. • Analyzed Nike's existing systems, provided Solutions Options (SOD), and defined the new System Architecture for Global Ecommerce (SAD) as well as designs for Unified Profile Management (UPM). • Determined GAPs and solutions options in commerce, CMS, content deployment, infrastructure, Services (SOA), ATG, databases, integrations, Sterling Commerce (DOMS), Endeca, Unified Profile Management (UPM), Fulfillment (Tomisato warehouse Japan), build strategy, content deployment, data centers, Disaster Recovery (DR), sizing for traffic, order volume, performance. • Designed and implemented the Multi-tenant architecture for Multi-site capabilities. Designed additional integrations like the new payment processor Global Collect through payment gateway. Designed support for new payment types (like Konbini, COD). Extended the service layer to use JBoss ESB for integration with other systems (like Payment Providers, OMS). Provided architectural guidance for Endeca upgrade and integration re-design. Provided technical guidance for critical production issues. • Provided solution for new platform integration with SAP using IDocs. • Technologies: TOGAF, ATG 10.0, Endeca, JBoss 5.0, Adobe CQ5, JBoss SOA ESB, Sterling Commerce 9.1, Oracle 11g, SVN, Teamcity, Jira, Maven, Ant, JUnit, Sonar. SOA, ESB, REST Services.

HEB, a major retailer based in Texas, had implemented POC in ATG for HEB.com. The goal was to have complete Product Master online, implement Mobile capability, CSC and ACI. • Worked on project proposals, estimates & time lines for SOA Based Architecture, Floral, Grocery In-Store Pickup, Pharmacy, Product Catalog Integration, CSC, and ACI projects. Evaluated Endeca for Search integration with ATG. • Designed the Product Catalog Integration for batch importing HEB Product Master, Nutrient and Images into BCC and deploying to production. Designed Retail Price Service feed integration with ATG for pulling price data in near real-time. Designed Image Management Process using Gladson provided Product/SKU images. Designed HEB Internalization and Localization. • Performed GAP analysis and recommendations of platform, code, configurations and development methodology. Defined the Performance, Volumetrics and capacity planning for infrastructure. • Provided guidance for the Cakes and Deli Project. Helped resolved major ATG CA (ATG Merchandising) content and deployment issues. • Technologies: JBoss, ATG (DCS, Merchandising, BCC, Search), TIBCO, HornetQ 2.0. Endeca 2.2.2. SQL Server, Git, Jira, Hudson, Ant, Ivy, Groovy, Cobertura 1.9.4.1, JUnit, Sonar.

Performed solution architecture for ATT Connectech Storefront.

As "Lead ATG Architect" on Wipro side, responsible for all aspects of E-Commerce platfrom from design to implementation for Walmart.ca website. • Designed the framework for Catalog and browsing pages, using MVC and catalog collections. • Designed and implemented the checkout process' complex Shipping Engine to meet Wal-Mart's complex current and future shipping needs. • Designed Inventory Management and update across various systems, from fulfillment system (Sterling Commerce), to TIBCO to ATG, in order to meet SLA of 5 minutes' maximum. • Designed, implemented Search Engine for catalog. Tuned Search Engine for faster indexing and faster searches. The Search design engine met the SLA of less than 2 seconds over 280,000 assets. • Designed and implemented the Notification Framework. • Provided design for setting up Taxware webservices layer. Provided high level architecture for services based Taxware integration. • Designed Integration with back end Sterling Commerce Order Management System (OMS) for sending orders asynchronously as well as DSV and 3PL Integrations. • Designed Returns repository design. Provided guidance for CSC customization. • Performed Performance tuning and improvement of website at the Apache, JBoss, ATG (eStore, Search, CSC, services instance, CA), JVM, Database, Search and OS layers. • Providing support to build and deployment teams for build or deployment issues. Provided guidance to the Wal-Mart team, including infrastructure and support team. Guided off-shore developers in the development process of various functionalities. • Technologies: JBoss, ATG 9.1 (Commerce, Merchandising, Content Administration, BCC, Search, CSC), JQuery, Oracle 10G, Taxware, Oracle WebCenter Sites (Oracle WCS / Fatwire), Sterling Commerce (Yantra).

Extensively involved in complete project life cycle including initial planning and estimation of the scope of work for the Walgreens Everest project (Walgreens.com) to design and implementation. • Designed and Architected the Walgreens platform end to end, including Product Catalog, content management systems with ATG Merchandising and ATG Content Administration, ATG CSC. • Redesigned Walgreens Product Catalog to migrate & enhance from ATG 4.5 to 9.0. Designed and implemented the Walgreens Catalog management to a new tool ATG Merchandising (BCC). The redesign of the Product Catalog included Categories, Products, SKUs, SubSkus and Brands. • Designed BCC batch import process functionality involving moving Walgreens legacy backend process, stored procedures, Perl scripts and processes to ATG Merchandising. • Designed the Persistent Cart functionality for registered and anonymous users. • Designed Auto re-order customer facing functionality and backend order fulfillment. • Designed and implemented Content Administration with a generic design to manage all Walgreens.com content. Designed the new rendering engine for Walgreens new website for page including home page, Category pages, Product pages, Brand Pages HealthInfo, Pharmacy. • Designed and implemented code for migrating Walgreens 40 Gigabites Catalog Data from the old system to new Database and ATG. • Designed the new build modules including ATG CA, ATG Merchandising, SelfServe (Customer facing end ATG Commerce module), Export and Import modules. • Designed the ATG Endeca integration for Site and catalog search. • Provided guidance for ATG CSC enhancements for product catalog and checkout. • Performed analysis and design for using ATG Recommendations within Walgreens.com site. • Designed ATG integration with in-house systems via web services and batch processes. • Performed extensive Performance analysis and performance improvement of JBoss, ATG instances in pre-prod environment to meet the high volume and high response needs. • Provided guidance to the Walgreens team including infrastructure and support team. • Technologies: JBoss, ATG 9.0 (Commerce, BCC), Oracle 10G, Endeca, MEGA HOPEX.

Dow Jones was migrating its WSJ.com and Barrons.com websites to ATG platform. Duties included scope definition, project estimation and high level architecture. • The initial phase of the project involved performing feasibility analysis and Dow Jones WSJ and Barrons.com systems providing and architectural recommendations, roadmap. Provided analysis of SOA based architecture and standard based architecture. Infrastructure & load analysis. • Whetted Systems integrators/vendors for implementation project. • Designed Product and Offer Management. Review of Customer Services capabilities and feasibility with ATG CSC. Involved in Entity and Data modeling based on business requirements. • Technologies: JBoss, ATG Dynamo 9.0, Oracle 10G.

DirecTV was upgrading and enhancing their infrastructure. Duties involved, gathering requirements, perform feasibility studies and design the DirecTV ATG infrastructure for the 2 datacenters. The "DirecTV.com" ATG site was to be deployed in active/active mode to both centers. The Denver center will be the main data center. The LA data center is designed serve as an active cluster as well as a passive cluster for deployments. The LA center will also serve as the Disaster Recovery system. • Technologies: Weblogic, ATG Dynamo 2007.1, Interwoven Teamsite; Oracle 10g, Golden Gate.

Designed and implemented the multi site, multi brand Herbalife sites. The system was designed for over 60 sites including www.MyHerbalife.com, www.Herbalife.com. • Designed and implemented the application MVC for multi site multi language needs MyHerbalife.com and Herbalife.com and 60 more locales. • Designed and developed the Product Catalog pages for MyHebralife. Implemented checkout process for shopherbalife.com, sutiendaherbalife.com, kr.herbalife.com. • Development and integrated E-Commerce platform and .NET web services. Developed Email publishing API for distributor and customer order confirmations, lead generations, reminders. • Responsible for Architecting, development and Deployment of Herbalife ATG platform upgrade and application re-architecture. The system has 96 machines and virtual machines running on RH Linux 5.1. Also, the Oracle Database was upgrade from 9 to 10G and migrated to new servers. Designed environment configuration structure for supporting various systems. Creation of Build scripts and builds management using Ant for various environments. • Did Performance and threads analysis, JVM memory/heap and implemented settings to resolve kernel/system issues. Redesigned system for better threads management and Servlet pipeline. • Technologies: JBoss, ATG Dynamo 2006.3, Teamsite, Oracle 10g; Enterprise Architect.

• For Games Workshop, duties included Scope Definition, Cost and Schedule Estimation, Requirements Collection and Designing of Ecommerce system. The project involved creation of internationalized and localized multiple websites as well as Brand websites. Games-workshop.com site was developed using ATG 2006.3 commerce suite, including ATG Merchandising, ATG Search and ATG Forum. • Evaluated the US Army's Small Computers commerce site for site performance, application design and system design. Made recommendations on ATG applications architecture, design and upgrade. Duties involved Requirements Collection and Designing of the ASCP Ecommerce website. The website allows Army personnel, Army departments (AKO), as well as other customers (NON-AKO) to browse and shop for software and hardware products and services. The system integrates with outside vendors for fulfillment. • Software: ATG Dynamo (Commerce, ATG Commerce Assist, ATG Service (now CSC)).

Responsible for Architecting, Designing and Development and Deployment of Disney's Enterprise Zeus R2 Products, Deals and Rights Management portal. The development included Financial Commerce modules like Billings, Invoices, Revenues, Accounting, Journaling. As well as interfacing with SAP General Ledger. The Zeus portal services Disney's Deals and products to Global clients. This project had a budget of over $50 Million and developed in Los Angeles USA and London UK. • Design of distributed system using WebSphere, ATG Dynamo, Java and webMethods. The Portal interfaces with external Systems like the General Ledger (SAP) through webMethods and the Product Registry through Web Services and JMS. • Duties involved, business requirements collection, analysis, design of work packages, UML activity diagrams, sequence diagrams, code generation, data modeling, Interfaces for SOAP messages, hands on code development and testing. Duty also involved planning & implementation of an enterprise wide deployment of developed system, along with legacy data conversion. • Upgraded the Zeus platform hardware and software from WebSphere 5.0 to WebSphere 5.1, ATG 5.6 to ATG 7.1, DB2 7 to DB2 8, webMethods 4.6 to webMethods 6.1. • Designed Finance Revenue Models, Billing Models, Revenue Recognition, Revenue Management and Forecasting for Disney's, ABC's rights and deals for movies, serials and other assets. • Technologies: Apache, WebSphere, ATG Dynamo, webMethods; DB2; Together For Architect.

Worked as E-Commerce lead for B2B portal's redesign, new features and platform upgrade. • Complete Redesign and development of "Virtual Selling Products" project (VSP) for B2B Portal. • Migration of B2B Customer Portal from ATG Dynamo 5.0 to ATG Dynamo 6.1. • Designed and developed "DBManager API". This utility provided significant savings in project development time, reuse and logging capabilities. • Technologies: LDAP, Apache, ATG Dynamo, Oracle 8i (8.1.7).

New York Launched www.music.com site from a static site into a dynamic portal. After launch, the ratings for the site shot from nowhere to Top 4th position on 100Hot.com in "Top Ranked Music Sites" category. • Responsible for Architecture, Design, Development and Deployment. Responsible for project management, scheduling and budgeting. Hiring and training developers and DBAs. Working with suppliers/affiliates for integration with system. • In charge of development for various Music.com multi sites and brand sites, including, www.music.com, NewYork.music.com, London.music.comParis.music.com & other over 90 cities .music.com sites. Multi brand sites were designed and implemented per Artist and album releases. • Developed the music.com shopping store physical & downloads for tracks, albums. It also included integration with MUZE data and Universal Bluematter XML feeds and Virgin Mega • Development of Music.com Search Engine. Development of API for the validation of Credit Card using CYBERCASH tool. Developed Content Management System for music.com site and NewYork.music.com site (and all other city.music.com sites). designed and implemented a generic contest/survey module that could be used to dynamically create any kind of contests/surveys. • Technologies: ATG Dynamo v. 4.5, 5.0, Oracle, ASP, MS SQL Server, Apache, IIS.

• Development of Derivative trades Financial intranet systems for company clients in the financial sector (Swaps, Derivatives), Brokerage and Energy Derivatives. Client list included, Societe General, Chase Manhattan, Commerz Bank, Morgan Stanley (London and New York offices), Credit Suize (London office), CIBC (Toronto), Abbey National (London office), Bear Stearns. • Technologies: J2EE, Sybase, NES, Apache, IIS, WebLogic, JRun, WebSphere.