Moira Sweeney: in Chester Springs, PA

• Wrote and implemented integrated marketing plan for Div. I Athletic Department across four major social media platforms • Established and presented a unified and positive social media message • Increased impressions through managing different handles • Built and designed graphics for social media and online publications • Distributed content for all teams & departments • Responsible for all statistical analysis, press releases, and media relations for Div. I men’s soccer, ice hockey, and women’s volleyball • Created content for athletics website (Friars.com) • Developed innovative ways to cover teams and engage with fan bases • Communicated with coaches and team staff to ensure appropriate coverage • Managed a full-time MBA course load