Mollye Friedman: Assistant Stylist in Newport Beach, CA

• Assist in pulling and planning all looks for editorial, advertisement, product shots, commercials, and television on a project to project basis. • Organize, steam, and hang all merchandise for shoot. • Responsible for all merchandise during jobs. • Change models between looks into next outfit (clothing, shoes, jewelry, and other accessories) and keep previous outfit organized and re-tag necessary items • Watch models during shooting to ensure garments, hair, and accessories are in proper place, and jumping in for adjustments when necessary • Assist stylist during jobs (ie. tape shoes, provide pins or clamps, be aware of all details). • Pack and return all “borrowed” merchandise as it was given.

• Personally assisted Womens Wear Director by maintaining personal schedule as well as photoshoot dates. • Checked in and organized production samples for design team. • Maintained and organized clothing for campaign and online photoshoot for Spring/Summer 2015 Autumn/Winter 2015 Men's and Women's collections. • Assisted in merchandising the Spring/Summer 2015 & Autumn/Winter 2015 Men's and Women's collections by color and category into 3 fall deliveries. • Conducted online and in-store market research in order to determine desired price range, styling direction, and competitors for both the men's and women's Spring/Summer 2015 and Autumn/Winter 2015 collection.

•Buying: Developed relationships/acquired brands at trader shows (ENK Las Vegas, Magic, Project, and Agenda)/forecasted consumer buying patterns to select merchandise. Opened accounts with 10 brands within first 2 shows and selected merchandise for mens/womens SS2014, AW2014, & SS2015. Styling: Styled all product shot and lifestyle photoshoots to be used for website and blog/social media content. • Content Development: Used SEM Rush to develop keyword list and wrote keyword specific blog content/changed target weekly-now rank in top 50 on Google search results for 20+ keywords, Increased blog traffic by 45%. Created graphic content for website/digital marketing using Photoshop. •B2B/B2C: Developed online/offline marketing campaigns/content to increase customer acquisition and engagement and increase awareness of our brands. WeSc 8 day Instagram campaign lead to 14% follower increase and 6% new customer sales increase. • B2B: Create and execute collaborative campaigns with our brands via social media • Trade Shows: Developed relationships and acquired brands (ENK Las Vegas, Magic Trade shows, and Agenda Trade shows)/Forecasted consumer buying patterns to select merchandise • Strategic Thinking: Developed interactive features for website to inc. consumer interaction and dec. bounce-rate • GD: created graphics for SM posts, Ad Roll display ads, FB ads, Twitter Ads, website banners • Market Research: fashion trends, competitor lifestyle value proposition, popular brands, and undiscovered brands

•Planned, organized, and executed promotional events for clothing companies at local venues/ nightclubs including fashion shows, holiday parties, and launch parties. •Built transportation website using WIX: implemented relevant keywords through SEM Rush research. The extensive keyword list I created will be used for long term SEO/SEM plan via blog and website content. (Forecast a 35% increase in keyword rankings over next 6 months)

Wonder Tech. is a tech start-up smartphone app specializing in e-gifting. Internship took place during alpha stage of company. • Marketing Strategy: Developed/implemented consumer marketing strategies-attained a 17.5 % conversation rate • Competitive Analysis: Conduct/strategize mvp and future product lineup strategies-research e-gifting target market • Graphic Design: Designed graphics for social media posts and collateral advertisements

ThreadSence is an online women’s clothing retailer. • SM: regularly updated SM logistics on excel, posted on SM platforms, conducted market research for blog & SM sites (Facebook, Twitter, Instagram, Pinterest, Tumblr, Chictopia) • Blogging: wrote weekly blog posts on fashion trends/blogger spotlight “Fits of the Week” • Google Analytics: Track website traffic and measure conversions and sales