Bachelor of Business Administration (B.B.A.)

Tech

Director, Marketing (consultant)

Specialist & Consultant

I am a data-driven marketer with over 8 years of experience in strategic and tactical execution of a wide range of online marketing campaigns that meet business goals and objectives. I have a solid history of driving growth in targeted markets by implementing key campaigns and leveraging knowledge of emerging trends, tactics, and techniques in all online disciplines including Online Display, Dynamic Customization, SEO, affiliate marketing and strategic partnerships.

•	Accountable for demand generation budget across five business units covering all online marketing disciplines including display, integrated placements, content sponsorship & integration, email , affiliates rev-share programs 
•	Lead effort to channel spend allocation, channel attribution analysis and yield optimization against a Multi-million dollar online marketing spend resulting in a 40% ROI increase QoQ and 25% decrease in spend 
•	Developed and implemented long term strategy for emerging online marketing acquisition channels including mobile, lead generation programs, audience buying across direct online partners and networks 
•	Spearheaded Multi-million negotiations on key top-tier strategic online publishers
•	Lead team of campaign managers, traffickers and analysts to developing and executing thousands of complex data-driven campaigns 
•	Negotiated and on-boarded technology platforms to increase efficacy of media buying strategy by 2.5x 
•	Collaborated with product, engineeri

Director, Strategic Online Demand Generation

•	Created & executed marketing plans for over 200 DMAs with budgets of over $20 Million annual Marketing spend.
•	Strategic execution of various media channels comprising of offline & Online media.  
•	Headed all online media buying, production of e-Metrics/Web analytics and executing media contracts.
•	Measured and analyzed all media performances utilizing Google Analytics (CPA, CPMs, CPL) & custom databases. 
•	Performed historical and current trends analysis to ensure effective control of marketing results & acceptable KPIs
•	Developed, maintained and presented weekly active campaign Media Tracker reports to executive team
•	Negotiated and managed partnerships with vendors to increase brand awareness and lead generation.

Digital Media Manager

•	Manage all aspects of day-to-day Marketing operations 
•	Led & established initiatives for new media channels - online and print
•	Responsible for developing and managing open source wholesale ecommerce platform.
•	Analysis of Media trends in correlation to sales and performance.

Sr Marketing Manager

•	Managed over 15,000 SKU from Partnered vendors. 
•	Researched, analyzed, and monitored financial, technological, and demographic factors to capitalize on market opportunities.

Consultant

Find out detailed information about Moneer Shenoda, Director, Marketing (consultant) in Corona, CA

Moneer Shenoda: Director, Marketing (consultant) in Corona, CA

Moneer Shenoda

University of Southern California - Marshall School of Business

USC Marshall School of Business