Moneer Shenoda: Director, Marketing (consultant) in Corona, CA

Build strategy

• Accountable for demand generation budget across five business units covering all online marketing disciplines including display, integrated placements, content sponsorship & integration, email , affiliates rev-share programs • Lead effort to channel spend allocation, channel attribution analysis and yield optimization against a Multi-million dollar online marketing spend resulting in a 40% ROI increase QoQ and 25% decrease in spend • Developed and implemented long term strategy for emerging online marketing acquisition channels including mobile, lead generation programs, audience buying across direct online partners and networks • Spearheaded Multi-million negotiations on key top-tier strategic online publishers • Lead team of campaign managers, traffickers and analysts to developing and executing thousands of complex data-driven campaigns • Negotiated and on-boarded technology platforms to increase efficacy of media buying strategy by 2.5x • Collaborated with product, engineeri

• Created & executed marketing plans for over 200 DMAs with budgets of over $20 Million annual Marketing spend. • Strategic execution of various media channels comprising of offline & Online media. • Headed all online media buying, production of e-Metrics/Web analytics and executing media contracts. • Measured and analyzed all media performances utilizing Google Analytics (CPA, CPMs, CPL) & custom databases. • Performed historical and current trends analysis to ensure effective control of marketing results & acceptable KPIs • Developed, maintained and presented weekly active campaign Media Tracker reports to executive team • Negotiated and managed partnerships with vendors to increase brand awareness and lead generation.

• Manage all aspects of day-to-day Marketing operations • Led & established initiatives for new media channels - online and print • Responsible for developing and managing open source wholesale ecommerce platform. • Analysis of Media trends in correlation to sales and performance.

• Managed over 15,000 SKU from Partnered vendors. • Researched, analyzed, and monitored financial, technological, and demographic factors to capitalize on market opportunities.