Health & Fitness

Senior Sponsorship & Community Outreach Representative

Other Services

Marketing, brand, sponsorship and events professional with experience delivering results across multiple industries including collegiate
athletics, professional teams, nonprofits and currently, an academic medical center. Proven success in working with both internal and
external stakeholders to identify, conceptualize, and launch brand strategies. Skilled, creative, and innovative.

- Lead sponsorship efforts that utilize events as a marketing platform to drive consumer engagement and brand awareness
through both national sponsorships and local activations, to include PGA, NASCAR and the Richmond Marathon
- Contribute to creative design of event materials to achieve overarching business objectives and that further showcase our
mission of keeping our community healthy
- Oversee internal research efforts in the development of an analysis of sponsorships in terms of ROI, ROE, and strategic planning
- Build compelling social media sweepstakes with strategic partner to see an overall increase in individuals reached, impressions
and engagements by 103%, 78%, and 67%, respectfully
- Collaborate with cross-functional stakeholders to deliver integrated marketing programs through internal communications,
public relations, social media, advertising, digital and other departments

- Researched, prospected and established new corporate partnerships to achieve annual revenue targets
- Developed innovative experiential marketing initiatives with strategic partners that utilized non-traditional partnership assets
- Generated strategic and comprehensive reports to showcase market trends and specific demographic information in order to demonstrate successful return on investment for partners
- Utilized Salesforce to organize sponsor and donor information, streamline objectives and manage organization's CRM
- Created omni-channel assets for corporate partners through Photoshop and InDesign

Sponsorship Manager

- Managed a portfolio of strategic marketing platforms for 25 team partnerships, with a shared revenue of over $2 million
- Mentored department interns through weekly meetings, delegation of assignments and development of leadership skills
- Compiled and reported annual sponsorship results to assess the overall success of program elements using analytics from Repucom, and Turnkey Surveys 
- Quantified market trends and fan demographics through Nielsen Scarborough in order to aid in the creation of decks used to obtain new clients, including a multi-year deal with Anheuser-Busch 
- Aided in the legal process of constructing and executing contracts with general counsel 


Corporate Partnerships Coordinator

Find out detailed information about Morgan Hamlin, Senior Sponsorship & Community Outreach Representative in Richmond, VA

Morgan Hamlin: Senior Sponsorship & Community Outreach Representative in Richmond, VA

Morgan Hamlin