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Communications Specialist

Digital & Media

Communications specialist with a decade of experience in public relations, social media, crisis communications and event planning. Professional, versatile and flexible with superior project management skills. Also successful in developing marketing campaigns, interviewing, video production, newsletter design and sponsor activation.

- Interviewing C-level executives of companies for digital magazine articles
- Composing press releases and using press release distribution services to publicize the events and sponsorships
- Working with clients to increase value for their sponsorships of recreational sports
- Developing story angles to earn media both locally in Chicago and in the national sailing industry
- Video production for recreational sports with tight deadlines
- Social media management for world championship events featuring Olympic and high-profile athletes
- Developing marketing campaign through social media, direct outreach, newsletters and local influencers
- Graphic design work for marketing materials including brochures, rack cards, catalogs and websites

• Building creative and promotional programs to maximize brand awareness and sales
• Collaborating with internal teams, dealers, and class representatives tasked with creating effective content for web sites, social media, integrated campaigns, and sales enablement
• Creating and deploying all marketing collateral, advertising materials, and other promotional tools needed to successfully drive sales.
• Developing and managing web/online strategy including site launches, maintenance, online campaigns, etc.
• Strategizing and coordinating annual marketing/promo calendar (including media buy, product launch, online and all related campaigns)
• Capturing still and motion content for projects, including studio shoots, on-location shoots, and event coverage
• Managing public relations efforts, including but not limited to press releases, product tests, product reviews, editor relations, product pitches.

Marketing Director

- Created, edited, and scheduled content to be posted across social media channels
- Tracked social media channels for performance and engagement
- Used analytics to direct social traffic to website
- Cultivated online relationships with guests and customers to ensure comments/ requests were addressed in a timely manner
- Used analytics to optimize content that resonated with the company's audience
- Produced weekly video content and daily mountain shoots during the ski season
- Managed online snow reports
- Collaborated with other departments to manage user-friendly web design
- Composed bi-weekly blog content to assist with SEO
- Assisted with graphic design projects related to advertisements and resort materials

Social Strategy & Content Specialist

- Coordinated more than $500,000 in earned media for the 107th and 108th runnings of the Chicago Race to Mackinac
- Collaborated with the Sponsorship Committee to activate sponsorships valuing more than $225,000 annually
- Managed social media for the Club and the Race including Facebook, Twitter, YouTube, Instagram and Snapchat
- Served as the managing editor for the Club’s quarterly magazine
- Wrote and scheduled weekly and monthly member communications through newsletter and direct mail
- Managed and edited both www.chicagoyachtclub.org and www.cycracetomackinac.com
- Designed promotional materials including brochures, advertisements, membership packets and event posters/invitations
- Worked with a creative firm to rebrand the club introducing a more youthful and active atmosphere through logo design, font standards, new imagery 

Communications Director

- Promoted to Offshore Manager in December 2014 to amplify the Club’s racing programs
- Pioneered the city’s Wednesday night racing series uniting multiple clubs in the area to bring more than 100 boats to the starting line on a weekly basis
- Introduced educational seminars for the boating community including US Sailing Safety at Sea and the Quantum Sails Series
- Doubled the Club’s membership sales after introducing a new program targeting 21-35 year olds in the boating community through an enticing graduated dues structure
- Directed the Club’s presence at tradeshows and created a new booth setup, designed marketing materials and scheduled sales staff
- Used Club Essentials and Constant Contact to deliver regular email communications to more than 2,500 recipients
- Managed the Club’s social media presence on Facebook, Twitter and Instagram

Marketing & Offshore Manager

Find out detailed information about Morgan Kinney, Communications Specialist in Zenda, WI

Morgan Kinney: Communications Specialist in Zenda, WI

Morgan Kinney

Northern Michigan University