Morgan Kinney: Communications Specialist in Zenda, WI
Morgan Kinney
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Communications Specialist
Zenda | United States
Skills
No information
Interests
Sailing
Snowboarding
Hiking
Outdoors
Watersports
Industries
Outdoor
Work experience
Kinney Communications LLC
Communications Specialist | 09/2016 - Current
- Interviewing C-level executives of companies for digital magazine articles
- Composing press releases and using press release distribution services to publicize the events and sponsorships
- Working with clients to increase value for their sponsorships of recreational sports
- Developing story angles to earn media both locally in Chicago and in the national sailing industry
- Video production for recreational sports with tight deadlines
- Social media management for world championship events featuring Olympic and high-profile athletes
- Developing marketing campaign through social media, direct outreach, newsletters and local influencers
- Graphic design work for marketing materials including brochures, rack cards, catalogs and websites
Melges Performance Sailboats
Marketing Director | 10/2019 - Current
• Building creative and promotional programs to maximize brand awareness and sales
• Collaborating with internal teams, dealers, and class representatives tasked with creating effective content for web sites, social media, integrated campaigns, and sales enablement
• Creating and deploying all marketing collateral, advertising materials, and other promotional tools needed to successfully drive sales.
• Developing and managing web/online strategy including site launches, maintenance, online campaigns, etc.
• Strategizing and coordinating annual marketing/promo calendar (including media buy, product launch, online and all related campaigns)
• Capturing still and motion content for projects, including studio shoots, on-location shoots, and event coverage
• Managing public relations efforts, including but not limited to press releases, product tests, product reviews, editor relations, product pitches.
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Boyne Mountain Resort
Social Strategy & Content Specialist | 11/2018 - 05/2019
- Created, edited, and scheduled content to be posted across social media channels
- Tracked social media channels for performance and engagement
- Used analytics to direct social traffic to website
- Cultivated online relationships with guests and customers to ensure comments/ requests were addressed in a timely manner
- Used analytics to optimize content that resonated with the company's audience
- Produced weekly video content and daily mountain shoots during the ski season
- Managed online snow reports
- Collaborated with other departments to manage user-friendly web design
- Composed bi-weekly blog content to assist with SEO
- Assisted with graphic design projects related to advertisements and resort materials
Chicago Yacht Club
Communications Director | 05/2015 - 08/2016
- Coordinated more than $500,000 in earned media for the 107th and 108th runnings of the Chicago Race to Mackinac
- Collaborated with the Sponsorship Committee to activate sponsorships valuing more than $225,000 annually
- Managed social media for the Club and the Race including Facebook, Twitter, YouTube, Instagram and Snapchat
- Served as the managing editor for the Club’s quarterly magazine
- Wrote and scheduled weekly and monthly member communications through newsletter and direct mail
- Managed and edited both www.chicagoyachtclub.org and www.cycracetomackinac.com
- Designed promotional materials including brochures, advertisements, membership packets and event posters/invitations
- Worked with a creative firm to rebrand the club introducing a more youthful and active atmosphere through logo design, font standards, new imagery
Columbia Yacht Club
Marketing & Offshore Manager | 02/2012 - 05/2015
- Promoted to Offshore Manager in December 2014 to amplify the Club’s racing programs
- Pioneered the city’s Wednesday night racing series uniting multiple clubs in the area to bring more than 100 boats to the starting line on a weekly basis
- Introduced educational seminars for the boating community including US Sailing Safety at Sea and the Quantum Sails Series
- Doubled the Club’s membership sales after introducing a new program targeting 21-35 year olds in the boating community through an enticing graduated dues structure
- Directed the Club’s presence at tradeshows and created a new booth setup, designed marketing materials and scheduled sales staff
- Used Club Essentials and Constant Contact to deliver regular email communications to more than 2,500 recipients
- Managed the Club’s social media presence on Facebook, Twitter and Instagram