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Senior Brand Development Supervisor

Marketing & Sales

14 years experience.  National Specialty Sporting Goods Retailer Director of Marketing for 5 years, eager to return to the industry.   Currently Senior Brand Development Supervisor on the Advertising Agency side.

Senior Brand Development Supervisor on the Waste Management account including the Brand, Manufacturing & Industrial and SMB segments as well as Supervisor on the Windstream business.

Create all marketing plans including budget creation and management, media purchasing and placement, creative direction of all traditional, digital, in-store, social media and grass roots efforts for a 29-store specialty sports retailer.
? Oversee and manage a staff of six including Graphic Designers, Promotions and Special Events Managers and an Email Marketing Manager.
? Create and direct social media, grass roots and public relations initiatives including the MS150 rides in multiple markets, ambassador programs, multi-store facebook pages and campaigns, in-store events such as Ladies’ Nights and Bike University, and cross promotional relationships/programs.
? Plan and execute all co-op programs for retail vendors (i.e. Patagonia, The North Face, Canada Goose, Burton, Volcom, Columbia, UGG, etc) including attending national expos to present annual plans for approval.
? Execute all new store grand opening media, grassroots and PR plans for a growing company.
? Manage outside agencies such as third party PR firms and radio buying agencies.
? Write and oversee radio spot production.
Spearhead all media including planning, purchasing and creative direction of all traditional, digital and social media and grass roots efforts.
? Oversee and manage a staff of two graphic designers and a promotions employee
? Manage and revamp the vendor co-op programs for all retail vendors including presenting marketing proposals, program implementation, showing proof of performance and invoicing.
? Execute PR programs surrounding annual “Share Your Warmth” clothing drive in all 16 markets.
? Serve as the MS150 Team Co-Captain to oversee the 350-member team of cyclists

Director of Marketing

Responsible for all local advertising, budgets, and promotions for the SUBWAY Restaurants in the New Orleans, Baton Rouge, Lafayette, and Alexandria, LA markets.
? Successfully plan, execute and lead monthly board & franchisee meetings presenting performance results, market research, new marketing strategies, current and future media plans, to SUBWAY owners, vendors, and food distributors.
? Negotiate, schedule, and conduct media tours for Jared Fogle, the SUBWAY spokesperson and report coverage results to owners and Board Members in monthly meetings.
? Manage relationship with the American Heart Association and the Heart Walks in multiple cities while coordinating the food donations, celebrity appearances, media tours and in-store support.
? Create, negotiate and implement full-scaled local promotions designed to drive traffic and raise customer counts across all mediums including the New Orleans Hornets, LSU Sports Properties, University of Louisiana at Lafayette, the Crescent City Classic, the Mardi Gras Marathon, WWL Hurricane Tracking, WBRZ Severe Weather with franchisee support and involvement and volunteering

Account Manager

Responsible for local advertising of over 250 Popeyes Restaurants in the Houston, San Antonio, Bryan/College Station, Lufkin, Beaumont, TX, Alexandria, Lafayette, Lake Charles, New Orleans, LA, Biloxi and Natchez, MS markets, while coordinating work with the National Creative account for Popeyes Corporate.
? Develop and manage budgets of eleven local market budgets of over $5,000,000 annually.
? Supervise and train the positions of Account Coordinator, Account Manager, and Student Interns.
? Spearhead and managed the National Creative project for the launch of a new product, “Popeyes Big Flava Chicken Deluxe Sandwich”.
? Plan and execute quarterly franchisee co-op meetings and presentations to each market with specific performance reviews, rollover data, media post-buys, financial reviews, print offers and tracking, and competitive analysis for client presentation.
? Conduct brainstorm sessions for Popeyes concepts involving media, creative, public relations and account management departments.
? Managed monthly Hispanic TV and Radio production.
? Lead the “89 Cent Tuesday special” promotion with Radio and point-of-sale development and execution.
? Placed all store monthly point-of-purchase orders for all promotions.
? Developed and submitted direct response orders to print partner to place and generate proofs.
? Planned and executed quarterly Franchisee Co-op meetings.
? Recorded and issued Franchisee Co-op meeting minutes after each meeting and conference call.

Senior Account Manager

Find out detailed information about Mynette Murtagh Randall, Senior Brand Development Supervisor in Houston, TX

Mynette Murtagh Randall: Senior Brand Development Supervisor in Houston, TX

Mynette Murtagh Randall