Chief Executive Officer

Executive

Delivered financial YoY revenue and EBITDA growth for shareholders while owning a piece of new
moms' hearts as one of America's most beloved baby products for more than 30 years.
•   Directed new media energies to create social marketing and consumer engagement strategies
resulting in unparalleled consumer loyalty.
•   Defended margin erosion and market concentration by:
o Rebalancing product mix and customer base, core product evolution, product innovation.
o Identifying new online channel in its infancy, creating exclusive programs, and investing in their growth increasing shipments by more than 200% in one year to achieve top 5 customer
status.
o Identifying and building eCommerce platform to integrate into SAP with YoY growth of more
than 200%.
•   Effectively and quickly replaced our largest customers' revenue (Toys R Us) by redefining our go-to-
market strategy leveraging the brand to drive consumer adoption and profitably grow eCommerce
platforms, especially Amazon.
•   Redefined and melded internal Sales and Marketing teams to leverage talent and align with consumer shopping behaviors resulting in ROAS increases of 35-50% across eCommerce platforms.
•   Successfully led worldwide expansion inclusive of market prioritization, customer segmentation,
product assortment and legal strategy. Boppy is now represented in more than 20 countries
worldwide.
•   Developed and led crisis strategies balancing brand reputation and consumer loyalty while
protecting stakeholder value.
•   Built trust and improved natural tensions between Sales & Operations and Supply Chain & Sales by
creating and socializing metrics.
•   Led company through Covid-19 pandemic, adapting to new work-from-home environment while
exceeding revenue and profit budget.


Highlights: Boppy represents 4% of revenue and nearly 20% of profit, resulting from COGS and rigorous
expense management of a $1.2B global company. This best-in-class EBITDA margin and substantial
operating cash flow was achieved through commitment to strategic and measured cost management
that generated significant ROI. I maintained key account net margin against increasing retailer
advertising, marketing, and freight allowances.

Vice President of Sales & Marketing

•   Developed Sales channel strategy that protected the brand and provided customized programs for key accounts in addition to national, regional, and specialty customers.
•   Eliminated outdated "rep" sales structure, hiring skilled account managers to provide more control.
•   Created processes for product development, supply chain management and media planning.
•   Renegotiated comprehensive benefits plan increasing our talent pool and retaining employees.
•   Created company-wide performance metrics and "obsessions" encouraging team to focus on "the big rocks."


Highlights: More than doubled revenue, hired, and developed professional level staff, played a critical
role in the sale of The Boppy Company in 2008 allowing the founder to retire happily and comfortably while convincing the new ownership to retain all staff for one year (they honored this and never made an employee change). My results were recognized with the promotion to CEO.

Director of Sales & Marketing

Find out detailed information about Nancy Bartley, Chief Executive Officer 

Nancy Bartley: Chief Executive Officer

Nancy Bartley

University of Northern Colorado