Bachelor of Science in International Business

Creative Agencies

Lifestyle

Tech

Platform Health Associate

Other

Digital marketing associate with a bachelor’s degree in marketing management and three-year full-time work experiences in advertising and social media industries. Familiar with digital media and marketing operations. Extensive experience in channel marketing, ad formatting, enabling, tracking, optimizing, and trouble-shooting. Diligent, creative, team-oriented, and mature. 

New York, NY
LiveIntent is the world's largest email advertising agency. It partners with more than 2000 digital publishers and distributes their email-
based ads through its proprietary technology platform that automates ad operations from procurement to fulfillment.
Platform Health Associate	January 2020 to Present
The Platform Health team are responsible for ad enabling, trouble shooting, and provide advice for ad procurement and ad sales.
• Responsible for enabling new publisher accounts and integrating their contents and ads into LiveIntent platform including website
validation, creation of ad inventory, ad slots activation, and ad size initiation.
• Provide demo and training to publishers on existing and new platform functions and self-service tools such as template mock-up
creations, advertiser domain blocking, trafficking, reporting, and inventory management.
• Conduct routine trouble shooting and ad fulfillment monitoring, and work with engineering and product teams for more important
changes including newsletter templates, and ad tags.
• Work directly with publishers to help them achieve their revenue targets for their newsletter inventory through setting CPM floors and allocating certain percentage of their inventory to their exclusive sponsorship campaigns.
• Constantly monitor and analyze publishers' email ad inventory and performance level by using Transmit, Microsoft Excel, and uSlicer(a product of IPONWEB).

New York, NY
Amino is a social media start-up that creates a specialized network of communities for generation Z. Its communities enable users to obsess over things they're passionate about, connect with others around the world, and foster their creativity.
Marketing Associate	May 2018- July 2019
• Researched, filtered, and identified high-potential content partners in competing platforms through leveraging the Company's targeting
metrics, user insights, and existing performance data with a focus on those who have a huge fan base, popular contents, high-probability
of engagement, and good revenue potential.
• Distributed outreach emails to prospective content partners, cultivated their interests of cooperation, and answered questions related with the Company's value proposition, competitive advantages, differentiation against competitors, and revenue sharing potential.
• Organized and managed the deal pipeline for senior business development/marketers; Assisted with contracting, payments, and account
activation.
• Updated the database of content partners/influencers including quality assurance of user IDs, content costs, minimum payment
guarantee, and tracked their daily performances including new content uploads, active followers, daily content views, and revenue
generated.

Other Information
Proficient in Sales Force Software, Looker, Excel, SQL, PowerPoint, Sublime, HTML, Javascript;
Fluent in Mandarin and proficient in French. Interests include tennis, hiking, puzzle, and travel,

Marketing Associate

Find out detailed information about Nancy Wu, Platform Health Associate in Newbury Park, CA

Nancy Wu: Platform Health Associate in Newbury Park, CA

Nancy Wu

Bryant University