Nat Ross: Senior Consultant @ Life Time Inc. | Project Management-Business Development in Bentonville, Arkansas

Director of Youth & Collegiate Cycling. Overseeing Collegiate Cycling including Confrence racing -programming. Launching NICA Bridge Program for young student athletes to continue cycling as a life-long activity. Assisted aspiring young athletes with Collegiate Varsity and Club introductions. Managed Collegiate Grants and Scholarships. Worked with communities developing youth club culture. Contracting Alumni of Collegiate programs for mentorship. Highlights include: • Came in under an annual budget of $600K annual and delivered $70K in grants • Six direct reports • Launched Youth Bridge Program & onboarded new collegiate teams • Drafted club growth & retention strategy • Introduced All-American program • Increased junior member communication & implemented data research • Updated collegiate rulebook & level-set leadership • Livestreamed National Championships & overhauled race calandars • Introduced gravel & e-sports to collegiate racing/National Championships

Director of North American Sales & Marketing Cycling Division. Set up initial Distribution in Canada and US. Oversaw 312% growth in first four years. Managed Market Plan and forecasting. Developed Mountain Bike and gravel product lines as well as E-MTB.

Sales and Marketing for N. America Global Brand Strategy // Planning Global Brand Creative // Tactical Initiatives Team & Athlete Sponsorships Media Relations Sports & Event Marketing Digital Communications Public Relations Marketing Plans & Events Consumer Research // Activation

Specialized in bridging the gap between marketing and sales by growing and strengthening IBD relationships. B2B and B2C strategy alignment by Brand Specialist education and product positioning in the market. Direct and manage the North American market for Selle Royal Group as it pertains to fi’zi:k. Build and expand the brand through events, retailer visits, selling high end product, assessing opportunities, and implementing sales strategies and plans. Oversee inside and outside sales team to target growth, while expanding new categories. Tracking and monitoring sales goals of inside and outside sales Reps. Managing unrepresented sales force in territories such as Canada. Analyzing Rep goals in conjunction with sales reports and targeting demographic locations for focused sales efforts. Creating lasting impressions while developing strong brand relationships at the retail level.

Founder/CEO NICA Honorary Board of Directors Head Coach Aspen High School Mountain Bike Team Consulting, Product Development, Event Promotion, Professional Commentating, Bike Fitting, Team Management, and Coaching

Gold Medal "GABF" American Wheat while Brewmaster at Breckenridge Brewery-1997. With New Belgium: Managed the Field Marketing for out-of-state cycling event-Urban Assault Tour. Oversaw completion of Tour from set-up to tear down.

Ski Industry marketing and promotion of telemark, AT, and backcountry skiing, through sanctioned competition series, demo tour, and ski film productions. Founded TGP to promote the sport of backcountry, telemark, and AT skiing. Partnered with SIA and industry affiliates to increase awareness and grow the sport and introduce others to opportunities for challenging themselves.