Natalia Corbin: Marketing Manager in Santa Ana, CA

Natalia Corbin

Marketing Manager
Santa Ana | United States
Skills

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Interests

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Industries

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Work experience
Image Fulgent Life Inc

Fulgent Life Inc

Marketing Manager | 01/2022 - Current

? Created and implemented email marketing campaigns ? Overseen the efforts of outsourced marketing agency ? Managed multiple Social Media channels ? Managed Shopify online store ? Managed Amazon sponsored ads ? Managed the efforts of influencers ? Created surveys for customers ? Created creative strategy for Tik Tok ? Created content for Pinterest, LinkedIn, Twitter ? Created and managed Ebay storefront ? Established and managed Walmart marketplace
Image Princess Cruises Inc

Princess Cruises Inc

Digital Marketing Specialist | 02/2017 - 07/2021

• Helped with target market identification • Actively participated in brand image creation • Created and maintained a marketing campaign for the internet and for digital technologies • Served as a main gate keeper of segmentation with Adobe Audience Manager (DMP) • Communicated with a number of teams, internal and external, to reach marketing objectives • Initiated effective marketing campaigns online and measured performance with Adobe analytics among other platforms • Developed website schedule and maintenance • Made sure marketing goals are met through various platforms • Established new ways of lead generation, through Facebook and other platforms • Monitored and analyzed digital content
Image Market Health Incorporated/Pacific Naturals

Market Health Incorporated/Pacific Naturals

Pay Per Click Manager | 07/2013 - 12/2020

Planned, developed and implemented all PPC online advertising campaigns for over 200 products - domestically and internationally • Performed A/B testing and result analysis through a number of tracking systems including Google Analytics • Introduced all of the company's new products to the market • Researched, planned, implemented and managed multiple Google Adwords accounts on a daily basis, successfully, achieving ROI goals of 300% plus through deliberate optimization techniques • Planned, managed and optimized all online shopping campaigns (Google Shopping, Bing Shopping, Bonanza, Shopzilla and others) • Managed Microsoft Bing Ad campaigns on a daily basis • Managed and optimized all existing PPC and Ecommerce websites • Built content and design strategies for all new PPC and Ecommerce websites, managing a team of developers and copywriters • Performed constant research to monitor competition and utilize all new features in an online advertising world • Gathered, monitored and addressed customer reviews through Trust Pilot System, constantly maintaining over 90% positive feedback.
Image Market Health Incorporated/Pacific Naturals

Market Health Incorporated/Pacific Naturals

Direct/Online Marketing Specialist | 07/2013 - 08/2015

• Developed and managed all email marketing campaigns • Set up and managed Google Adwords Campaigns, Bing Ad center, Google Shopping, increasing average ROA to up to 400% through testing and optimizing campaigns on a daily basis • Monitoring and testing campaigns for multiple products in order to increase the profits and reduce the costs
Image Dream World Partners

Dream World Partners

Creative Marketing/SEO Specialist | 11/2011 - 07/2013

Voted Out (by colleagues) As The Best Employee of 2012 • Successfully performed SEO for a number of websites • Manage a high-volume workload within a deadline-driven environment. • Developed and produced content and design for various newsletters and email marketing campaigns • Maintained and performed updates on various campaign performance reports. • Performed proof reading for all content publishing and ensured compliance to brand guidelines and quality control. • Significantly improved conversion rates and increased profits for a number of websites through designing/optimizing landing pages and ads • Successfully coordinated efforts of developers and web designers to assure that company's goals met within the deadlines. • Planned, developed and optimized all email marketing campaigns • Built design strategies for all affiliate web pages by managing a team of web designers
Image Allure Model Agency

Allure Model Agency

Promotional Model/ Fashion Model/ Brand Ambassador | 08/2007 - 12/2009

• Modeling management experience • Experience with increasing brand awareness for multiple products • Promotional experience • Print/Runway
Image FRY'S Electronics

FRY'S Electronics

Customer Service Representative | 08/2007 - 06/2009

• Worked within a team of 12 customer service professionals • Played a key role in increasing retention as well as satisfaction rates • Handled customer inquiries, complaints, and service requests. • Manage a high-volume workload within a deadline-driven and stressful environment.
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