Natalia Zanfardino: in Redondo Beach

•Provided image direction from concept to completion (art development focused on North American market) •Ensured all image content developed is original and does not infringe on any existing copyrights •Managed and executes specific retailer art content development based on account requests and trend direction provided •Coordinated with US PD & Design team to create new product formats based on market evaluations •Maintains calendar of all customer meetings and deadlines and confirm image requests/presentations are completed on time •Comp shopped key retailers to evaluate competitive landscape, market share, product pricing, product real estate, and category trends and opportunities •Traveled overseas to China, 3-4 times per year Graphic Design / Photo Editing

• Participated in storyboard conception and illustration of children's books • Utilized digital painting in material design Graphic Design Carol Koch 2010 - 2012 (3 years) • Designed aesthetically pleasing catalogs with high conversion rates • Photographed products and edited corresponding images • Conceptualized and designed promotional products • Managed inventory and online media

• Specialized as a coloring book artist • Designed layouts, concept art, and line-art