Fashion

Director of Sales

Top Management

304 guestrooms; 30,000 sq. ft. of meeting space
* Surpassed 2019 goals by 112% of group revenue; 118% of catering revenue and 107% of Special
Corporate and Luxury Leisure revenue
* Successfully achieved YOY RevPAR gains an average of 3% and YOY Banquets average checks by
10%
* Drove an underperforming group team to achieve crossover goals for the first time in several years from
2018 and beyond by implementing crossover monitoring boards. This initiative is led by Sales Managers
in which the entire team engages in its success
* Achieved record-breaking market share indexes for the hotel in 2019. Hotel averages 97% market
share index due to strong competition against Santa Monica. The team ended 2019 with 101.9% of market share and YOY increase of 2.9%
* Managed the Sales team through a ballroom renovation in 2017-2018
* Work closely with all Sales Managers to ensure quarterly and yearly goals are consistently met,
communicate revenue strategies on a daily basis and review opportunities to shift share
* Engage the Managers to lead special projects, motivating the team to work together in achieving
revenue goals for the hotel
* Participate in hotel's on-site New Hire Orientation for all ladies and gentlemen
* Graduated from Marriott's ELP (Emerging Leaders Program) in 2019 that strengthened my leadership
skills

740 guestrooms; 45,000 sq. ft. of meeting space
* Achieved 105% of assigned overall revenue goal and 110% of team goal.
* Responsible for large group bookings inclusive of all markets. Increased the National Association and Government markets by 300% by traveling to numerous trade shows and company sponsored
events, prospecting and building trusting partnerships with clients.
* Assist colleagues with decisions and negotiations daily including contractual terms
* Continuously seeking new business through existing clients and solicitation of new accounts.
* Successful in shifting market share from our competitor set.
* Work closely with all departments to drive successful service level scores (MPSI - Meeting Planner Service Index)
* Implement strategies to create maximum exposure with clients and guests such as "Westin In a Box" ;
"Refer a Friend Program" and "Company Appreciation Week"
* Created analysis identifying opportunities to shift market share. This analysis is discussed with the Sales team weekly
* Initiated SMART plans to achieve my personal goal and the Team goal
* Built a tool to track and lead the team in achieving budgeted goals

Account Director

276 guestrooms; 6,000 sq. ft. of meeting space
* Responsible for top line revenue and all Sales efforts
* Responsible for successful yield management
* Built relationship with Los Angeles Convention & Visitors Bureau providing additional opportunities for
the hotel
* Closed on project business for the hotel in lieu of crew business
* Worked closely with General Manager to execute a successful renovation with minimal impact to guests

Director of Sales & Marketing

144 guestrooms
* Increased revenue year over year by 10-14%
* Held a 90% occupancy year round
* Surpassed budget yearly by an average of 8%
* Responsible for top line revenue and all Sales efforts
* Responsible for successful yield management and YOY RevPAR gains of 5%
* Executed successful Marketing Plan yearly and participated in creating the yearly Budget
* Built strong relationships with clients that exist today and conducted FAM trips to grow business

* Doubled account database in less than 30 days
* Conducted continuous solicitation to obtain new clients
* Provided clients with the most cost effective meetings and lodging accommodations Worldwide
* Responsible for hotel negotiations on clients behalf
* Built strong partnerships with hotel representatives

Account Manager

Find out detailed information about Natalie Trujillo, Director of Sales in Rancho Dominguez, CA

Natalie Trujillo: Director of Sales in Rancho Dominguez, CA

Natalie Trujillo

El Camino College