Senior Director of Product Design at Vans

Passionate creative visionary and design leader with a strong motivational mindset. Focused on driving execution and enacting insight-led strategies. Leading by example, prioritizing continuous learning and talent development to foster creativity and team cohesion. <br><br>Experienced in creative direction, design strategy, brand development, org design, innovation research and concept design.  I thrive on creating consumer-focused, emotionally connected stories and design solutions.

Nearly a decade of managing all footwear product design teams (Skateboarding, Lifestyle, Classics, Surf/Sandals, Snowboarding, and pinnacle lifestyle category “Vault”) in addition to seasonal and alternate workstream collaborations & recolor for pinnacle lifestyle. Create footwear visual design language guides as well as new technology strategies & branding. Lead special projects design & workstreams for speed-to-market, regional special projects & quickstrike pinnacle product collaborations. Developed & implemented a brand sustainable design protocol. Created circular, sustainable & fully regenerative footwear concepts. Member of brand sustainability team, contributed to brand sustainability product design plan & product material requirements. Collaborate on 3D digital product strategy, connecting the virtual modeling team with product design and manufacturing to facilitate design decision-making, reduce costs & increase efficiency. Recent addition of Apparel design management for Skateboarding & MTE (Outdoor/Snowboarding/Trail) categories. Direct Advanced Concepts workstreams & innovation design efforts.

Sr. Director of Product Design

Manage footwear design group responsible for all model design along with color/trend direction for skate, surf/sandals, elevated lifestyle, and family channel categories.

Director of Footwear Design

Lead footwear design teams responsible for Skateboarding, skateboarding pinnacle category “Syndicate”, Surf lifestyle & sandals, as well as new introduction category lifestyle fashion and athletic expansion footwear lines.

Head of Design

Design lead for Skateboarding and Action Sports/Skateboarding lifestyle categories, contributor to Classics and Women's footwear, designer for "Vault" (pinnacle lifestyle). Redesigned the Classic "Old Skool" style for a special collection for "Vault" in Holiday 2009 - this design became the Classics "Old Skool* for Spring 2010 onward. Created and engineered  “WaffleCup” footwear construction for skateboarding category.

Senior Designer, Product

Footwear design and recolor work for multiple categories: pinnacle lifestyle category “Vault”, Classics, Value, Mainstream, and Skate Lifestyle categories. Lead designer for Active (Value), and Skate Lifestyle teams.

Footwear Designer

Created online weartest program with digital data ouput for footwear development, competitor analysis. Maintenance and distribution of seasonal footwear database throughout organization.

Footwear Weartest and Coordinator

Find out detailed information about Nathan Lott, Senior Director of Product Design at Vans in Newport Beach, California

Nathan Lott: Senior Director of Product Design at Vans in Newport Beach, California

Nathan Lott