Nathan Millar: in Portland, OR

• Participate in vendor pre-line and final line meetings. Working closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies for communicating to the target consumer • Represent the company at professional athlete photo/video shoots, vendor meetings and grass root events • Direct photo and video shoots to align with brand strategies and capture assets to use across categories • Serve as the category/product expert on all shoots • Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies • Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing and creative) • Ensure merchandised assortments deliver differentiation in the market place and drive incremental growth • Collaborate with Vendor Account Managers to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans • Review market research and internal reports to keep up to date on category sales and goals • Grew athletic training category demand from $30,643,207 to $37,393,629 over a 15 month span