Nathan Millar: in Portland, OR
Nathan Millar
Portland | United States
Skills
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Interests
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Industries
Creative Agencies
Lifestyle
Outdoor
Run
Swim
Health & Fitness
Summary
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Activity
Projects
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Work experience
Footlocker.com/Eastbay
Category Manager- Running & Athletic Training | 08/2013 - 07/2015
• Participate in vendor pre-line and final line meetings. Working closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies for communicating to the target consumer
• Represent the company at professional athlete photo/video shoots, vendor meetings and grass root events
• Direct photo and video shoots to align with brand strategies and capture assets to use across categories
• Serve as the category/product expert on all shoots
• Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies
• Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing and creative)
• Ensure merchandised assortments deliver differentiation in the market place and drive incremental growth
• Collaborate with Vendor Account Managers to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans
• Review market research and internal reports to keep up to date on category sales and goals
• Grew athletic training category demand from $30,643,207 to $37,393,629 over a 15 month span
Education history
Western Oregon University
BS | 2007 - 2011
Connections
Companies (0)
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