Creative Agencies

Lifestyle

Outdoor

Swim

Health & Fitness

•	Participate in vendor pre-line and final line meetings. Working closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies for communicating to the target consumer
•	Represent the company at professional athlete photo/video shoots, vendor meetings and grass root events
•	Direct photo and video shoots to align with brand strategies and capture assets to use across categories
•	Serve as the category/product expert on all shoots
•	Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies
•	Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing and creative)
•	Ensure merchandised assortments deliver differentiation in the market place and drive incremental growth
•	Collaborate with Vendor Account Managers to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans
•	Review market research and internal reports to keep up to date on category sales and goals
•	Grew athletic training category demand from $30,643,207 to $37,393,629 over a 15 month span

Category Manager- Running & Athletic Training

Find out detailed information about Nathan Millar,  in Portland, OR

Nathan Millar: in Portland, OR

Nathan Millar

Western Oregon University