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Founder

Executive

Establish strong foundation for success through development and implementation of comprehensive marketing
strategies designed to provide advantages to a variety of enterprises from startups to well-established companies.
Provide insightful vision and guidance that enables clients to connect their brands with hero athletes and key digital
influencers. Key Clients include: Reebok, The North Face, Sanuk, Hewlett Packard, Victoria's Secret, Caliva, LIV.
Selected Contributions:
¨	Facilitated over 10 million brand impressions without paying influencers for content.
¨   Delivered key contributions toward success by organizing global influencer and athlete programs; increased
operational efficiency 500%.
¨   Created over 70% savings for clients seeding and distribution programs.
¨   Demonstrate innovation and capacity to excel through use of strong data analytics focus that enables quick
decisions to drive / pivot strategies.
¨   Defined direction that catalyzed coordination across departments by doubling and tripling led YOY social
engagement of clients.

Proven leader and subject matter expert for Vuse and Velo brands social media influencer relations and partnerships.
Delivering best in class social strategies and content to spread beyond social media into other owned and earned media
channels
¨   230% growth of social engagements through creative ideation and development delivering innovative and best in class social campaigns with a hyper focus on social influencer programs, consumer events, brand partnerships,
and owned retail
¨   110% social following growth through comprehensive strategies and social programs by enhancing social content
for influencers, UGC, and brand partnerships
¨   Develop and drive performance goals and KPIs for campaigns, regularly monitoring and enhancing strategies in real time for continuous improvement
¨   Work close and collaborate across teams domestically and globally to champion social first and influencer first
integrated activations
¨   Manage outside agencies and internal creative developments to oversee campaign development and planning

Senior Manager Social Media Partnerships

Facilitated startup ReadyPulse acquisition by ExpertVoice through development of industry leading 360-degree
influencer marketing programs; elevated ReadyPulse from $2.5M to over $15M business.
Selected Contributions:
¨   Delivered transformative innovation by connecting brands to key, active influencers from a variety of demographics.
¨   Exercised sound judgment and discretion while managing a $2.5M client list profile.
¨   Affirmed capacity to excel by generating over 1.5M social impressions on a single product launch.
¨   Employed balanced leadership to spearhead and develop the company system to produce athlete / talent
reports for our client sports marketing teams; highlighted assets' comprehensive social and digital activity with a direct focus on brand and image.

Under Armour Inc |

Senior Manager Influencer and Brand Marketing

Contributed significantly to increased revenue through recruitment and management of professional and amateur
athletes for the skate, surf, snow, ski, BMX divisions of the brand.

Sports Marketing Manager

Find out detailed information about Nicholas Rowley, Founder in Boise, ID

Nicholas Rowley: Founder in Boise, ID

Nicholas Rowley: Founder in Boise, ID

Nicholas Rowley

California State University San Marcos