SENIOR DIRECTOR (CXO), CONSUMER EXPERIENCES & DIGITAL PRODUCTS

Top Management

Strategic and consumer-focused executive offering 15+ years of experience leading global growth initiatives in consumer packaged goods, fashion, and sports retail industries. Known for delivering innovative digital and consumer experiences that strengthen market impact in a fast-paced and agile environment. Proven ability to lead complex projects with attention to detail and collaborative cross-functional partnerships. Highly praised for strategic vision and team-focused leadership to drive meaningful results. 

Transformed the organization by launching the first digital product experience (mobile app) outside of a website,
contributing to a 10% lift in retention rate and 5X lifetime value compared to the core business and doubling the Consumer Data Platform (CDP) by launching over 31 new omni-channel journeys (audience development).
?  Recognized by Loyalty360 in 2022 for having the best loyalty strategy based on the overall product vision, user
satisfaction, and innovative outcome to drive better wellness and health.
?  Launched the first company podcast and evolved social and owned marketing channels with fresh content to elevate the brand storytelling to reach new and younger audiences. Achieved a   90% increase  in social media
engagement, growing followers faster than the industry, and outperforming targets with the podcast.
?  Evolved the marketing organization by integrating data and analytics into tactical plans inclusive of standing up
performance marketing pods using 1st	party data, experimentation, digitally led creative, new content publishing,
and agile practices delivering 50% improvement   in spend efficiencies across digital media.
?  Championed the consumer by using a DVF model to develop products and experiences across the digital
ecosystem (front-end) and platforms/engineering (back-end) across 15+ different software development
providers. Recognized  by Webby's and  Stevie's as a leader in the lifestyle categories for Pet Parents across mobile
app space.
?  Designed, hired, and on-boarded  30+ individuals into the organization and fostered a culture of collaboration and innovation to meet and exceed revenue and profitability goals.

?  Led a global team of 19 direct and indirect reports, contributing to a 3-yr CAGR of 25% via developments in Customization and Personalization of 500+ retail and digital experiences.
?  Created the strategy encompassing products, experiences, brand management, and commercial development
across customization services to B2B and B2C, contributing to   $2.0B global company revenue
?  Developed strategic partnerships across multiple regions to refresh and integrate new Converse Customization
branding, product positioning, and sustainable packaging strategies impacting 20+ product channels (front-end).
?  Designed, and launched the commercialization of new personalization products and technology across fulfillment,
A/B testing, customer service, analytics, digital marketing, user experience, and product development in China to increase membership by   20%, supported by customer acquisition

GENERAL MANAGER, GLOBAL CUSTOMIZATION BUSINESS & E-COMMERCE

Achieved  $120K  in cost reduction and increased financial targets by 22%  via strategic reset of productivity,
creative, and operations management for premier assortment and portfolio planning of	2K+ product styles.
?  Led a team of 8 direct reports to 25% increase in engagement and conversion optimization by focusing on
merchandising, content marketing, digital operations, go-to-market strategies and financial targets.
?  Led project management of a   12-14  -month end-to-end redesign of photography/copy editing/video studio and global platforms, launched in 2018 and 2019, alongside strategic coordination of  18  Nike and Converse employees
spanning multiple divisions, technical functions, and vendors.
?  Improved digital operations by 30%  after launching go-to-market process improvements and financial goals from concept to execution, incorporating cross-functional alignment of all deadlines, improving communication, and using best practices across the operational support of content marketing, copy, photography and pricing.

DIRECTOR, GLOBAL E-COMMERCE BUSINESS

Grew E-commerce team to	8 Managers and Specialists by delivering a platform and content management system
in the North American marketplace, driving results to $166M   in revenue and 13%  demand increase YOY.
?  Redesigned the Global Customization strategy and customer experience, product roadmap, user experience, digital
marketing (SEO, SEM, affiliate marketing, customer acquisition), usability testing, delivering 31% YOY across US and Western European markets.

DIRECTOR, GLOBAL SITE MERCHANDISING & E-COMMERCE CUSTOMIZATION

NIKE STORES & NIKE.COM (E-COMMERCE)	Beaverton, OR

?  Led first digital transformation of data visualization, A/B testing, customer-facing content, products and services
for an Omni channel experience, increasing financial goals  332%  YOY across all categories and genders.
?  Launched new digital experiences on brand website with a new experience strategy including a branded Running
Shoe Room, Shoe Finder, and Apparel Finder, improving rating by   14+  points and PDP visits by 10+ points, and managed and mentored a team for	$200M+   category on Nike.com and Nike Stores (brick and mortar).

CATEGORY DIRECTOR

Re-positioned the kids' category in FY14 to become a  $205M+	category, while presenting strategic direction,
consumer trends, fan engagement across customer experience, product roadmap and key performance metrics to Nike executives, business stakeholders and team members.
?  Conducted financial analysis with industry reporting which drove financial performance margins by	9%, while
operating on lower inventory and delivering revenue growth in Basketball by  49%, Soccer by   70% and Kids' by 5%.

MERCHANT & BUYER

?  Led the research, marketing plan, and brand development for   35 new store openings and   28  store remodels to generate consumer awareness around Grand Opening weekends, achieving	+60%  in net sales and +22%  traffic.
?  Established brand marketing activations and awareness of	156  Nike Factory Stores to 83M	target consumers via
development of email marketing segmentation (acquisition and retention), social media (Facebook, Twitter, Instagram), advertising, public relations and audience reporting through a CRM.

SR. MARKETING SPECIALIST, NIKE FACTORY STORES

MARKETING & COMMUNITY SPECIALIST

Find out detailed information about Nick James, SENIOR DIRECTOR (CXO), CONSUMER EXPERIENCES & DIGITAL PRODUCTS in Weston, CT

Nick James: SENIOR DIRECTOR (CXO), CONSUMER EXPERIENCES & DIGITAL PRODUCTS in Weston, CT

Nick James

Winona State University