Nick James: SENIOR DIRECTOR (CXO), CONSUMER EXPERIENCES & DIGITAL PRODUCTS in Weston, CT

Transformed the organization by launching the first digital product experience (mobile app) outside of a website, contributing to a 10% lift in retention rate and 5X lifetime value compared to the core business and doubling the Consumer Data Platform (CDP) by launching over 31 new omni-channel journeys (audience development). ? Recognized by Loyalty360 in 2022 for having the best loyalty strategy based on the overall product vision, user satisfaction, and innovative outcome to drive better wellness and health. ? Launched the first company podcast and evolved social and owned marketing channels with fresh content to elevate the brand storytelling to reach new and younger audiences. Achieved a 90% increase in social media engagement, growing followers faster than the industry, and outperforming targets with the podcast. ? Evolved the marketing organization by integrating data and analytics into tactical plans inclusive of standing up performance marketing pods using 1st party data, experimentation, digitally led creative, new content publishing, and agile practices delivering 50% improvement in spend efficiencies across digital media. ? Championed the consumer by using a DVF model to develop products and experiences across the digital ecosystem (front-end) and platforms/engineering (back-end) across 15+ different software development providers. Recognized by Webby's and Stevie's as a leader in the lifestyle categories for Pet Parents across mobile app space. ? Designed, hired, and on-boarded 30+ individuals into the organization and fostered a culture of collaboration and innovation to meet and exceed revenue and profitability goals.

NIKE STORES & NIKE.COM (E-COMMERCE) Beaverton, OR ? Led first digital transformation of data visualization, A/B testing, customer-facing content, products and services for an Omni channel experience, increasing financial goals 332% YOY across all categories and genders. ? Launched new digital experiences on brand website with a new experience strategy including a branded Running Shoe Room, Shoe Finder, and Apparel Finder, improving rating by 14+ points and PDP visits by 10+ points, and managed and mentored a team for $200M+ category on Nike.com and Nike Stores (brick and mortar).

Re-positioned the kids' category in FY14 to become a $205M+ category, while presenting strategic direction, consumer trends, fan engagement across customer experience, product roadmap and key performance metrics to Nike executives, business stakeholders and team members. ? Conducted financial analysis with industry reporting which drove financial performance margins by 9%, while operating on lower inventory and delivering revenue growth in Basketball by 49%, Soccer by 70% and Kids' by 5%.

? Led the research, marketing plan, and brand development for 35 new store openings and 28 store remodels to generate consumer awareness around Grand Opening weekends, achieving +60% in net sales and +22% traffic. ? Established brand marketing activations and awareness of 156 Nike Factory Stores to 83M target consumers via development of email marketing segmentation (acquisition and retention), social media (Facebook, Twitter, Instagram), advertising, public relations and audience reporting through a CRM.