Fashion

Lifestyle

Outdoor

Streetwear

Tech

Triathlon

Yoga

Health & Fitness

Camping

Fitness

Hiking

backpacking

Outdoors

Trail running

Exercise

Weight lifting

Marketing & Business Development Manager

Accounting & Finance

• Executed in person sales consultations with an emphasis on up-selling & add ons.
• Prospected & developed long term relationships with clientele, resulting in increased revenue streams and new referrals.
• Designed & executed creative events to increase sales & foot traffic.
• Planned & executed marketing plans, including social media, email, ecommerce, direct mail, corporate partnerships & promotions.
• Designed private label Ascot Shop merchandise, increasing category sell throughs & margins.
• Assisted in seasonal & in-season store merchandise buying.
• Managed in store merchandising & displays, creating increased brand awareness.

• Worked closely with co-founders to improve product, experience, sales process, marketing, packaging & logistics.
• Developed company wide Showroom Sales Handbook.
• Assisted in developing & training Showroom employees on sales and prospecting strategies.
• Developed & implemented a marketing strategy to increase traffic in the Nashville showroom.
• Identified & developed new business relationships with companies & organizations in the Nashville market.
• Partnered with companies, organizations & individuals on Showroom events, raising awareness of Alton Lane.
• Increased Nashville Showroom sales every month over last year's sales figures.
• Consulted customers on full custom clothing experience, including: fabric selection, style, product attributes & fitting process.

Showroom & Business Development Manager

• Exceeded yearly sales goal by 150%. Achieved a high unit per transaction, while up-selling additional items.
• Built trusted relationships with high end clientele, & consulted with them on their wardrobe & lifestyle needs.
• Demonstrated excellent customer service, which drove traffic back to our social media sales channels.
• Successfully planned & marketed events resulting in new business revenue.
• Grew social media & brand exposure, converting to increased sales.
• Traveled with ownership to select & buy clothing for the upcoming collections.
• Studied & became extremely knowledgeable of products from 80+ vendors, & became an expert on industry trends.

Sales, Marketing & Merchandising Specialist

• Consulted customers on their wardrobe needs & educated them on clothing construction, fabrics, style and fit.
• Successfully built a high end clientele through a number of creative prospecting & marketing strategies.
• Mentored & partnered with sales representatives to create motivating plans that achieve sales goals.
• Displayed a world class customer experience at the convenience of the client’s home or office.
• Demonstrated strong time management skills while completing daily objectives of: 5-7 offsite client meetings, 5-7 scheduled meetings, 85
dials, administrative work, lead generation, & internet/field prospecting.

Business Development Representative

• Actively evaluated & improved company’s marketing, financial & organizational positions.
• Assessed strengths, weaknesses, opportunities & threats of our product, company & industry to efficiently achieve long & short term goals.
• Researched, designed, implemented and managed all marketing initiatives, including: digital, print & social media, web design & optimization,
promotional & direct marketing, to emphasize distinct competitive advantage within the industry.
• Created & frequently evaluated our marketing strategy to ensure focus on investing in high ROI activities.
• Analyzed & enhanced sales strategies & presentations to drastically improve sales conversion rates.
• Played a key role in developing systems to manage & maximize sales profit channels.
• Led sales team targeting general contractors, home owners, DIYers, HOAs & architects.
• Actively seek new customers & develop new market opportunities & uses for our products through a variety of channels.
• Project management across numerous fields, including: sales, marketing, customer service, inventory, logistics, budget, design.
• Coordinated, designed & set up trade show booths. Informed, interacted & educated potential customers at events.

Co-Founder & Chief Operating Officer

Find out detailed information about Nick Vanchina, Marketing & Business Development Manager in San Diego, CA

Nick Vanchina: Marketing & Business Development Manager in San Diego, CA

Nick Vanchina

Michigan State University