Bachelor of Science in Business Administration

Fashion

Lifestyle

Outdoor

Streetwear

Health & Fitness

Marketing

Footwear

Health & fitness

Product development

Brand management

Hiking & camping

Associate Marketing Manager

Marketing & Sales

Nic is experienced in different roles across the sales and marketing organization. He has a proven record of exceeding quotas, building relationships and delivering completed projects on time. He's successfully collaborated with teams in and outside of the organization across: product design & development, customer service, finance, executive leadership and various retail partners. Nic has also demonstrated the importance or promoting cross-functional alignment to achieve goals above and beyond expectations.

Seeking opportunities in marketing & product line management.

https://nicolasalves.weebly.com/ 


• Manage product line plans through ideation, production and timely global delivery balancing $100mm brand P&L
• Working with cross-functional creatives developing compelling product on budget and backed by consumer insight
• Influencing internal and external licensing partners to support activations across markets and key lines of business
• Developing marketing strategies across TV, YouTube & social collaborating with creative agencies and influencers

• Managed the Boys portfolio of product for Kroger Enterprise delivering $32M in 2019 shipments, 125% above goal
• Administered the investment of over $1.8M in MDF to support top line growth driving key brands & licensed product
• Established retailer specific customized items attributing to $2.3M in additional shipments outside of AOP targets
• Promoted to Key Account Manager surpassing 2018 goals by 109% and received most driven account manager award

Key Account Manager

• Developed, executed and managed strategic business plans for a key account resulting in yearly sales of $11 M
• Managed west coast territory of customers, aligning account initiatives with Mattel's portfolio of brands, resulting in
yearly sales of $4 M and surpassing 2017 sales goal by 105%
• Designed marketing programs utilizing MDF to grow product awareness, target margins and out of aisle presence
• Forecasted product demands, secured purchase orders and collaborated with customer service / logistics teams in
Asia and US to deliver final product and samples in a timely manner
• Received Senior title March 2018 and a territory goal of $22M managing national and west coast grocery accounts

Sr. Sales Representative

• Supported business operations for third largest retailer in US reporting directly to the national account manager
• Managed distribution, setup and return of sample product, photos and other assets in a timely and efficient manner
• Collaborated with customer/brand marketing teams developing campaigns and customized product focused on
delivering impactful retail statements, fueled by new licensed properties and seasonal product offerings
• Analyzed weekly POS data to support decisions on marketing investments and improve order forecasting accuracy

Associate Sales Analyst

• Provided client’s quick and accurate resolutions to online advertising goals, developing firsthand product knowledge of Google AdWords, Analytics and other business tools, resulting in a 3-month 98% customer satisfaction rating
• Grew client’s awareness of Googles products and investments in online campaigns resulting in 92% product adoption
• Partnered on an intern project to develop new strategies of rewarding employees for positive customer interactions
• Received an offer for fulltime employment post-graduation as an Associate Account Strategist

Fall Business Intern

•   Conducted POS analysis of yearly reports identifying consumer purchasing patterns and areas for sales growth
•   Delivered recommendations for future product assortments along with promotional plans to grow out of aisle sales
•   Researched future market trends providing growth strategies for Mattel Brands through technology and evolving play
•   Built cross-category retail activations with outside industries managing meetings, presentations and event timing

Emerging Channels Sales Intern

Find out detailed information about Nicolas Alves, Associate Marketing Manager in EL SEGUNDO, CA

Nicolas Alves: Associate Marketing Manager in EL SEGUNDO, CA

Nicolas Alves

University of California