Creative Agencies

- i am a passionate comedic blogger and enjoy writing about my life experiences in a satirical manner
- i am an accomplished yogi.

Social Media Strategist (freelance)

Other Services

Advertising enthusiast transplanted in Southern California via New York. I have an undying passion for all things Advertising and have thrived in my International roles in Social Strategy.

Proficient in: 
- Brandwatch 
- Google docs  
- Iconosquare
- Keynote 
- Locowise                
- Microsoft Office
- Nuvi                              
- Tailwind                                  
- Tweetdeck
- Twitter & Facebook analytics

•	Remodelled internal data analysis structures and reporting templates.
•	Set up and supported data queries for the Nuvi data tool.
•	Created Hashtag strategy protocol for team learnings.

Key clients: Mondelez International, Coca Cola

•	Managed clients’ social communities daily on Facebook, Twitter, Pinterest, Tumblr & Instagram.
•	Providing evaluations of emerging social platforms to brands (Kik, Snapchat, Vine)
•	Assisted with the development and implementation of the real-time social media strategy on  
        Honey Maid’s 'This is Wholesome' campaign launch.
•	Assisted in supporting smartwater’s social strategy for the look up 2014 campaign.
•	Helped to plan and execute belVita’s '#MorningWin' real-time war room activations.
•	Assisted with the development and implementation of social media strategy across brands.
•	Authored and presented bi-weekly monitoring reports of industry trends and quarterly competitors 
        audits.
•	Worked closely with creative, account and analytics teams to uncover social insights, which 
        ultimately helped feed into creating monthly social briefs.
•	Determined the publishing strategy for brands content calendars.

Social Media Manager

Key clients: Bulmer's Cider, American Express, Lurpak, Yellowtail

• Creating brand awareness for various products and services through experiential marketing
• Heavily involved in the activation and success of the Yellowtail wine "make up experience" sponsorship at the Sydney Festival 2013
• Interacted with consumers as a brand ambassador and representative of a branding experience.

Brand Ambassador/Supervisor

Key clients: Australian Power & Gas, Bessemer cook wear
•	Responsible for creating content calendars and publishing daily across Facebook, Twitter and Wordpress. 
•	Worked closely in a small team of social and content strategists to research and conceive   
	quarterly social strategies.
•	Supported strategic planning in linking Australian Power & Gas’ experiential marketing plan to its 
	social strategy through content creation and user generated content.

Community Manager

• Researching and writing pieces for the magazine's online publication
• Assisting various departments in completing works
• Researching and conducting interviews for various head editors' magazine pieces.
• Attending and contributing to staff magazine meetings
• Assistant on various photoshoots

Print Journalism Intern

Find out detailed information about Nicole Bentley, Social Media Strategist (freelance) in Irvine, CA

Nicole Bentley: Social Media Strategist (freelance) in Irvine, CA

Nicole Bentley

Moriah College

University of Kansas

University of New South Wales

University of New South Wales