Nicole Bentley: Social Media Strategist (freelance) in Irvine, CA

• Remodelled internal data analysis structures and reporting templates. • Set up and supported data queries for the Nuvi data tool. • Created Hashtag strategy protocol for team learnings.

Key clients: Mondelez International, Coca Cola • Managed clients’ social communities daily on Facebook, Twitter, Pinterest, Tumblr & Instagram. • Providing evaluations of emerging social platforms to brands (Kik, Snapchat, Vine) • Assisted with the development and implementation of the real-time social media strategy on Honey Maid’s 'This is Wholesome' campaign launch. • Assisted in supporting smartwater’s social strategy for the look up 2014 campaign. • Helped to plan and execute belVita’s '#MorningWin' real-time war room activations. • Assisted with the development and implementation of social media strategy across brands. • Authored and presented bi-weekly monitoring reports of industry trends and quarterly competitors audits. • Worked closely with creative, account and analytics teams to uncover social insights, which ultimately helped feed into creating monthly social briefs. • Determined the publishing strategy for brands content calendars.

Key clients: Bulmer's Cider, American Express, Lurpak, Yellowtail • Creating brand awareness for various products and services through experiential marketing • Heavily involved in the activation and success of the Yellowtail wine "make up experience" sponsorship at the Sydney Festival 2013 • Interacted with consumers as a brand ambassador and representative of a branding experience.

Key clients: Australian Power & Gas, Bessemer cook wear • Responsible for creating content calendars and publishing daily across Facebook, Twitter and Wordpress. • Worked closely in a small team of social and content strategists to research and conceive quarterly social strategies. • Supported strategic planning in linking Australian Power & Gas’ experiential marketing plan to its social strategy through content creation and user generated content.

• Researching and writing pieces for the magazine's online publication • Assisting various departments in completing works • Researching and conducting interviews for various head editors' magazine pieces. • Attending and contributing to staff magazine meetings • Assistant on various photoshoots