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Head of Growth

Top Management

Equal parts Strategist, Marketer, List Manager, Analyst, Product Manager, and Developer.

I nerd out on SQL and connect the dots throughout the funnel to drive (sustainable) repeatable growth.

Over 10 years’ experience driving growth across email, display, social, search, and mobile; 7 years' experience within the eCommerce ecosystem. 

Life-long learner and collaborator, grounded in a data-centric approach to maximize performance and efficiency of marketing dollars.

10 years Hands-On Experience:
— Paid Media (Social, Search, Email, Display, Affiliate, Mobile)
— Email Marketing & Automation (ActiveCampaign, MailChimp, Bronto, HubSpot, GetResponse, etc)
— Partner Marketing Platforms (Cake, Hitpath, HasOffers, Everflow.io)

8 years Hands-On Experience: 
— Leading internal teams and external agencies
— eCommerce (Shopify, Amazon, WooCommerce, Squarespace, Magento)
— CRO (HotJar, ClickFunnels, Instapage, Unbounce, LeadPages)
— Messaging (Intercom, Help Scout, Front)
— Analytics (Google Analytics, HubSpot, Mixpanel, Tableau, Funnel, Looker, KissMetrics)

Proficiencies and Skills:
HTML, CSS, JavaScript, PHP, SQL, RESTful APIs; 
Understanding of web and app fundamentals and frameworks. 
Familiarity with: JSON, XML, Python, C#, .NET, Google Apps Script, Excel VBA, OS X and Command Line

Specialties: 
eCommerce, Marketing Strategy, Performance Marketing, Lead Generation, Email Marketing;
Marketing Operations and Automation, Landing Page Development and Optimization, Database Marketing & Management, Data Segmentation, Analytics and Attribution.

The smartest way to pay off student loans in one simple app. Chipper is the first payments and rewards platform that allows student loan borrowers to rapidly chip away their debt through everyday transactions.

Head of Growth / VP of Marketing for 2 apps:

LOLO: the dating app with icebreaker games (formerly known as XO Intergalactic)

CUSP Astrology: the astrology app for love. Powered by real astrologers.

VP, Marketing

Cie is an innovation accelerator for large enterprises and a growth accelerator for emerging startups. We create leading digital solutions, serve as an innovation lab for a variety of prominent global brands, and act as a platform to develop and turn ground-breaking ideas into new technology ventures.

Some of our startups include: Nativo, ASAP Tire, Titan School Solutions, Cie Games (acquired by Glu Mobile)

Key Responsibilities:
— Contribute to the delivery of impactful digital transformation solutions from concept to validation
— Analyze market to detect signal, and uncover unserved needs and opportunities.
— Participate in product discovery and ideation sessions to conceptualize new digital offerings and business models
— Conduct quantitative and qualitative research (POC, Beta testing) to validate market fit and inform investment decisions.

Digital Strategy Consultant, Product Strategy & Innovation, Corporate Ventures

Architect of e-Commerce and Paid Media programs across digital channels (search, social, display, email, and affiliate) to drive new customer acquisition for supplements client.

Key Responsibilities:
-- Defined and executed clients' new customer acquisition, retention, and growth strategies.
-- Set the direction and execution of clients' CRM and engagement strategies to increase retention and LTV.
-- Collaborate with clients to align Brand, Retail, and Digital marketing initiatives and messaging across eCommerce channels.
-- Oversee CRM efforts (email), site merchandising and optimization
-- Audit software solutions and agency contracts based on ROI analysis and cost structure

Director, Acquisition Marketing

ReachStudios is a provider of data profiling and hygiene services. Leveraging deep insights into consumer behavior histories, ReachStudios enables advertisers to disposition raw data according to risk, build custom targeting profiles, and curate data sets to maximize advertising yield.

Key Responsibilities:
-- Oversaw all media buying activities, including identifying new sources of customer acquisition, researching new areas of media, creative, and messaging to increase spend efficiency
-- Leveraged first and third party data to develop segmentation plans and build cross-channel attribution programs for our clients'
-- Developed strategies to increase engagement with and purchase of our clients' products, services
-- Leveraged social listening tools to enhance database targeting and personalization capabilities
-- Managed internal and external media buying teams, List Management clients and Data Licensing partners

Director, eCommerce Marketing, List Management

Synan provides businesses at an inflection point in their growth or product development with the capital and infrastructure required to maximize strategic positions and opportunities to scale. Our hands-on team provides comprehensive finance, accounting, human resources, marketing, and legal support to facilitate founders focused on building strong, durable companies.

My primary role was to oversee eCommerce Operations & Marketing (Acquisition, Growth, Retention) for its portfolio companies.

Key Responsibilities:
-- Developed and drove multichannel acquisition and retention strategies across paid media channels (social, search, email, display, mobile, affiliate)
-- Designed operational and testing frameworks to optimize performance, engagement, ROI, and LTV.
-- Led strategy, scale and execution of eCommerce initiatives including overall UX, merchandising, conversion funnel, analytics, third party integrations and QA.
-- Managed internal and external media buying teams
-- Audited software solutions and managed contracts based on ROI analysis and cost structure

Director, Online Marketing (eCommerce & Growth)

AdRevolution was acquired by Tactara (http://www.tactara.com) in 2012 to combine Tactara's large audience with AdRevolution's precise targeting and optimization capabilities.

AdRevolution was a provider of interactive marketing/online advertising services to brand advertisers, email list owners, and email list management companies. It offered revenue solutions for email list owners and managers; and one-to-one advertisement solutions for brands and agencies. AdRevolution led the revolution in highly-targeted interactive marketing with the powerful algorithms of its Natural Intelligence Marketing Engine (NIME). Using NIME's one-to-one targeting capabilities, AdRevolution was able to present relevant ads to consumers and increase advertiser and publisher revenue on any digital channel.

Key Responsibilities:
-- Managing day-to-day Ad Ops including: campaign inventory, optimization, and creative testing; QA, analytics, compliance, reporting, and billing 
-- Identifying, developing, and cultivating business relationships and partners (data licensing, email affiliates, publishers and advertisers).
-- Working directly with development teams to implement best practices and maximize revenue opportunities through behavioral-targeting and personalization.

Manager, Email Marketing, List Management

Tactara, LLC was an AdTech company that pioneered innovative infrastructure and reputation management technologies for email publishers, and provided online advertisers with intelligent, targeted campaign development and management. Tactara's publishing services improved visibility to key characteristics within consumer audiences, and leveraged market insights and ROI through sophisticated data capture capabilities, marketing and awareness tools, and conversion analysis.

I was hired to develop, manage, and optimize email marketing campaigns and various web properties for our clients (advertisers).

Key responsibilities:
-- Designed and developed responsive emails, and managed campaigns for various accounts.
-- Worked with email infrastructure team to manage compliance, and optimize delivery rates.
-- Provide email delivery tracking, reporting, and analysis to management team
-- Leverage familiarity with C# and ASP.NET to assist software development team with small internal projects
-- Assist with reputation management, (data segmenting, hygiene, and targeting) of all customer data

Creative Specialist, Email Marketing

Web designer and front end developer for small websites and email campaigns. 
- HTML, CSS, Adobe Photoshop, open-source systems (WordPress, Drupal, Joomla, OpenCart)

Freelance Web Developer (Front End)

*formerly known as Comcast Entertainment Group.
— Provided administrative support to Vice President of Technical Operations.
— Assisted with budget planning, tracking, and managed purchase requisitions in SAP SRM.
— Facilitated collaboration of interdepartmental teams and managed vendor relationships.

Leadership: Membership co-Chair, Asian Pacific Americans at NBCUniversal (APA@NBCUniversal)

Executive Administrative Assistant

Find out detailed information about Nicole Chasin, Head of Growth in Dallas, TX

Nicole Chasin: Head of Growth in Dallas, TX

Nicole Chasin