Nicole Schumann: Sr. Director of Product Marketing in Long Beach, CA

Conceptualize and develop marketing strategies to increase our on site user engagement, social media adoption (Facebook, Instagram, Twitter, and Snap Chat), retention and revenue throughout our key markets in the US, Canada, United Kingdom, and Germany Work in collaboration with our internal UX Team to develop improved site design by conducting RITE Method Research with both current members and prospective members. This methodology has resulted in a 40% increase in onsite user engagement and 60% increase in revenue within 2 months Develop weekly, monthly, and yearly onsite promotions with our in-house development team to drive revenue with key product initiatives Manage a marketing team of 4. 2 in house direct reports and 2 who are located in the UK and Germany Conduct monthly A/B testing to improve registration flow Lead weekly analysis meetings to review site

Lead Project Manager for the development and creation of company re-branding. Managed a 15-member team to complete the new company formation on time and budget. Developed marketing strategy to integrate existing customers into newly rebranded company Developed and optimized marketing communication across all facets of the newly rebranded company that included email marketing and pay-per-click campaigns Developed and managed the 6 person marketing team that consisted of technical writers, designers, and social media experts. Developed and maintained a strong network of partnerships with alliance members including Microsoft, Adobe, and CUNA teams. Coordinated all efforts of participation in technical conferences and National and World Credit Union conferences throughout the US.