Nicole Steinmetz: Digital Marketing Team Member in Dove Canyon, CA

-E-commerce company specializing in prescription sunglasses and goggles; Ranked 10th Best Place to Work in America by Best Companies Group and Outside Magazine. -Conduct competitive analysis by monitoring competitor sites and practices. -Create copy for product detail pages for brands such as Oakley, Arnette, Smith, Spy, etc., and employ Search Engine Optimization (SEO) techniques to promote sales through the organic search channel. -Optimize landing pages to support Search Engine Marketing (SEM) efforts through Google AdWords and Bing Ads. -Measure and compare individual brand performance using Google Analytics data. -Use Google Analytics data to shape content marketing strategies. -Execute content marketing initiatives to drive brand and product awareness as well as to provide useful information to enhance user experience (UX) and propel users through online sales channel. -Assist in ad copy creation for digital, print and email marketing campaigns. -Knowledge of Magento e-commerce platform.