Nicole Williams: Regional Marketing Manager & Visual Merchandising in Virginia Beach, VA

Responsible for owning and implementing flawless product configurations that tell a visually stunning story. Transformed the visual retail landscape for the entire mid-Atlantic region, while developing, growing, and maintaining authentic relationships with business owners, accounts, and corporate team; serving as a refreshing and inspirational representation and face of the brand, in a previously stagnant region. Creative execution of brand initiatives and overall corporate strategy. Create stand-out brand representation in the retail landscape creating passionate brand advocates, working closely with suppliers and high-level internal executives. Drive sales through events, regulating inventory levels, creating custom and updated displays, and enhancing brand appearance for optimal sell-through. Recruited to train entire Sanuk merchandising team on event planning and execution based on my proven success, sales increases, volume, and overall excellence building brand notoriety.