Nigel Louis: Experienced Account Executive, Team Leader, Entrepreneur, Business Developer & Growth Driver. in New York, New York

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Nigel Louis

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Experienced Account Executive, Team Leader, Entrepreneur, Business Developer & Growth Driver.
New York | US
Skills
  • Director level
  • Multi-Store Operations
  • Relationship Building
  • Financial Performance
  • Budgeting & Forecasting
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Interests

No information

Industries
Lifestyle
Outdoor
Skate
Snow
Streetwear
Surf
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Work experience
Image RYD BRAND

RYD BRAND

Independent Sales Representative | 02/2023 - Current

• Drive sales of surf equipment and accessories to new and existing accounts. • Identify and pursue new business opportunities to expand market share in the Northeast. • Build and maintain strong client relationships with the brand. • Analyze sales metrics to guide seasonal selling and distribution strategies. • Negotiate pricing and terms to optimize product placement and sell-through. • Provide market insights and customer feedback to inform product development. • Educate clients on product features, benefits, and competitive advantages. • Present seasonal product lines through showrooms, tradeshows, and virtual meetings.
Image Station Surf Shop

Station Surf Shop

Founder | 01/2016 - 12/2023

• Launched and managed a successful surf and skateboard store, driving revenue growth. • Built strong supplier relationships to maintain high-quality inventory. • Executed marketing strategies, boosting brand visibility and customer engagement. • Oversaw daily operations, including inventory, staffing, and customer service. • Used data-driven insights to optimize product offerings and performance. • Led a high-performing team, consistently exceeding sales targets. • Developed store-branded products and promotions, increasing sales and loyalty.
Image MPOWERD Inc.

MPOWERD Inc.

National Sales Director | 01/2018 - 03/2020

• Managed a 9-person sales rep team overseeing 250+ U.S. retailers, including majors, independents, and online accounts. • Oversaw $1.3M in business with REI, Gander Outdoors, Paragon Sports, and Bass Pro. • Led an independent sales rep team, driving $2.5M+ in sales and 10% YOY growth. • Recruited, trained, and developed new sales reps. • Set territory goals, forecasted budgets, and developed sales strategies. • Drove seasonal sales performance and strengthened business partnerships. • Collaborated with planners, buyers, and marketers to enhance brand presence. • Coordinated trade shows, product clinics, and retailer marketing events.
Image Hunter Boots

Hunter Boots

Senior Account Executive | 01/2017 - 01/2018

• * Yearly contracted position • Managed $3M-$5M in seasonal sales. • Sold Hunter Boots Field category across major accounts, including REI, Cabela’s, Military, and Backcountry.com. • Strengthened buyer relationships while driving revenue and growth. • Sourced and onboarded new retail partners each season. • Planned and forecasted financial budgets per account. • Managed RTV and co-op budgets seasonally. • Presented product lines via showrooms, tradeshows, and virtual meetings. • Oversaw order fulfillment, ensuring timely shipping and compliance with routing guidelines.
Image Reef

Reef

Account Executive (Independant Sales Rep) | 08/2013 - 01/2016

• Managed 60+ NE footwear, apparel, and accessory accounts. • Opened new accounts and expanded market presence in the NE region. • Presented seasonal product lines via trade shows, catalogs, and account visits. • Forecasted and planned business to drive 5%-10% annual growth. • Collaborated with visual and marketing teams to enhance brand presence. • Managed order entry, re-orders, RA’s, and account-related issues. • Communicated brand direction and marketing initiatives to buyers and managers. • Executed sales events and promotions to boost in-store and online engagement. • Provided senior management with weekly performance and trend reports.
Image Nike inc

Nike inc

Account Executive (Action Sports) | 07/2006 - 07/2014

• Managed and grew business in 125 specialty Action Sports, Outdoor, and Boutique retailers across NE & Mid-Atlantic regions. • Oversaw key accounts, including Paragon Sports, Urban Outfitters, Dick's Sporting Goods, and Pac Sun. • Expanded account base from 11 to 125 and increased revenue from $125K to over $5M in 3 years. • Presented seasonal collections of Nike SB, ACG, and NSW footwear, apparel, accessories, and outerwear. • Managed product presentations via trade shows, account visits, catalogs, and video sell-ins. • Forecasted and planned seasonal business to drive growth and product penetration. • Collaborated with accounts to define and manage brand footprint both in-store and online. • Handled order entries, reorders, RA's, and resolved account issues. • Implemented brand direction, marketing, and promotions for account buyers, managers, and sales staff. • Developed and executed account sales events to increase brand awareness. • Reported account performance, growth, and trends weekly to management, marketing, and PLM teams. • Northeast Team Lead for ACG category footwear & outerwear rebrand & re-launch. Haddad Brands: • Collaborated with Haddad Brands to sell Nike and Hurley kids' apparel, footwear, and accessories. • Presented seasonal kids’ collections, aligning with growth goals for each account. • Identified and pursued new business opportunities in the Northeast region.
Image Puma/BDS Marketing

Puma/BDS Marketing

Visual Retail Coordinator | 09/2003 - 04/2006

• Managed visual merchandising for Puma retail spaces in 30 New York retailers, including Saks 5th Ave, Bloomingdale’s, Journey’s, and Macy’s Herald Square. • Reported location-specific needs and opportunities to Brand Manager, Marketing Director, and sales reps. • Trained management and staff on product details and communicated brand direction for upcoming seasons. • Introduced and taught skills to maintain Puma's retail brand standards across all locations.
Image Paragon Sports

Paragon Sports

Visual Merchandiser | 03/2001 - 06/2003

• Assisted in planning and seasonal purchase orders for outdoor and action sports footwear, apparel, and accessories. • Acted as a liaison between buyers and vendors, providing feedback on new styles and opportunities. • Merchandised products on the selling floor and in windows to drive sales. • Created engaging presentations and floor sets using planograms and creative intuition.
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