Nikki D'Amico: Manager, eCommerce Product Management in Portland

The the key technology resource on the Digital Direct-To-Consumer team responsible for elevating our digital platform. Led efforts to develop and implement innovative eCommerce functionality to continuously improve the online shopping experience while driving revenue growth. Owned end-to- end management of the code, processes, workflows, and changes occurring on the site. Drove the development of site personalization and customer segmentation with data-driven analysis. Owned and developed the AB testing protocol and execution in collaboration with the Digital Merchandising team.

Tasked with leading the requirements gathering & providing high level solutioning options for internal business user workflows in Salesforce Commerce Cloud (SFCC). Owned the strategy and execution plan for SFCC feature adoption. Drove CRO by establishing and running our AB testing protocol; prioritization and identification of code optimizations for speed, performance, and accessibility improvements; and prioritization and identification of UX improvements based on industry best practices, data analysis, and customer observation and feedback.

Led all day-to-day activities relating to site content across the entirety of the KEENfootwear.com domain. Led internal process development for day-to-day site content execution between Brand Marketing, eCommerce, andDevelopment teams. Contributed to the eCommerce department strategic planning to support future functional developments. Helped to identify and prioritize enhancements to aid the business in meeting its traffic, conversion and revenue goals.

Led the establishment of our internal user testing, accessibility best practices, user-centered design strategy, and pattern library creation and maintenance.Major projects included faceted navigation user testing and redesign, panel navigation user testing and redesign, and product page enhancements. Technologies Utilized: GIT, SVN, HTML5, CSS3, SCSS, jQuery/Javascipt, Demandware API & A/B test custom scripting, Usertesting.com, Adobe CC

In my role as a Sr. Web Developer, I worked on the entirety of theBrooksRunning.com & MovingComfort.com websites. My focus was on the front-end design and development of shopping and marketing features across the site. Projects included front-end and back-end development of a customBra Finder for MovingComfort.com, front-end development of custom ShoeFinder for BrooksRunning.com, front-end and back-end development of a custom landing page template that integrated with the Demandware CMS, front-end development of various marketing widgets across the site, and design and development of the Brooks Running digital style guide and pattern library. Technologies utilized: GIT, SVN, HTML5, CSS3, SCSS, jQuery/javascript, PHP, Demandware API, Wordpress API, various web services & APIs, AdobeCC/CS

As the eCommerce developer for BrooksRunning.com andMovingComfort.com, I leveraged the Demandware platform for both back-end and front-end development on the sites, with the majority of my work being on the front-end. My day-to-day included using CSS/CSS3, HTML/HTML5, javascript/jQuery, and other front-end technologies via an SVN (source-controlled) codebase in Eclipse and within the Demandware CMS. Major projects have included: development and production of "brochureware" sites for our Canadian customers, design and development of our customer service areas using the Oracle/RightNow framework, and collaboration on the content strategy and partial development for the BrooksRunning.com site redesign/code migration to responsive design. Technologies utilized: SVN, HTML5, CSS3, jQuery/javascript, PHP, Demandware API, Wordpress API, various web services & APIs, Adobe CC/CS Page

Designer/Developer for Brooks web marketing initiatives. Was responsible for implementation of new content on BrooksRunning.com (jQuery hompage slider, jQuery twitter feed, dynamic product guide, etc), designed and developed custom Facebook tabs (jQuery, html, css, flash), branded our social media channels, and collaboratively designed and developed various microsites for Brooks. Technologies utilized: HTML, CSS, jQuery/javascript, XML, Flash/actionscript, Adobe CS

Maintenance and content creation of our websites, as well as social media content creation, outreach, and promotion. This included helping to transfer our eCommerce platform content from Shop-a-tron to Demandware (coding html pages, product data entry & categorization, etc.) I was also responsible for designing and developing our Facebook fan page custom tabs using FBML, javascript, flash, html, and css. Technologies utilized: HTML, CSS, jQuery/javascript, XML, FBML, Flash/actionscript, Adobe CS

My internship included helping with the maintenance of all Brooks’ websites via our CMS system (product additions/modifications, image updates/edits, template creation/modification, etc.), quality assurance and troubleshooting of the sites, research of new design techniques and trends, social media outreach/brand awareness, and other day-to-day administrative tasks.