Skate

Graphic design

Skateboarding

Japanese

Nike SB Japan Sports Marketing Manager

Marketing & Sales

+Japan sports marketing manager for Nike Skateboarding with over 8 years of industry experience in brand, digital, and sports marketing
+Original promotional content and product stories featured by Thrasher Magazine, Hypebeast, GQ, High Snobiety and numerous action sports media outlets
+Consistent 100% sell-through Japan launches of Nike SB collaborative products including streetwear, fashion, and culturally relevant brands
+Key member of team supporting the Nike SB sponsored Japan Olympic Skateboarding Federation organization

Portfolio: www.8bitsamurai.com


+Seek, sign, service, and leverage the best skateboard athletes in Japan while aligning with the brand and business direction of Nike Japan and global Nike Skateboarding
+Ideate, manage, produce, and execute both physical and digital narratives of high heat launches leveraging athletes for global promotion
+Pitch to and work with intercompany departments, in-house digital app teams, contract agencies, and retail partners to execute physical/digital product launch activations and identify future collaborators through extensive industry network
+Advise on execution, construction, and activation of Nike SB dojo indoor skate space in central Tokyo with inclusive community events (i.e. ‘Go Skateboarding Day’ and ‘Girls Skate Festival’)
+Manage @nikesbdojo social media account including calendar, copywriting, execution, and advertising
+Coordinate the Nike SB sponsored Japanese Olympic skateboarding federation’s Olympic roadmap including qualifying event product & travel support, national team & kit announcement event moment, and 2020 Olympic games moment
+Accommodate Nike Japan athlete appearance requests and manage planning and execution of team demonstration events, tournament participation, and photo/video commercial film shoots
+Negotiate, build, and execute athlete, vendor, and creative agency contracts
+Oversee a portfolio of 10+ world class athletes and agencies and guide athlete development to prepare them for a global professional career including Japanese Olympic athletes
+Build and maintain Nike SB sports marketing budget and manage seasonal product ordering & distribution
+Identify trends and insights from athletes, consumers, and retailers within both the skateboarding industry and digital space in Japan to inform future business decisions and marketing activations
+Identify new business opportunities and act as the retail/account facing representative of the Nike SB brand in an effort to expand and solidify distribution reach across Japanese market

• Facilitate the coordination of back office functions within Bandai America to assist in the transition from Japan headquarters to local US office functions
• Work closely with the BANPRESTO, GASHAPON, SHOKUGAN brand management team in Japan in supporting promotion, marketing, licensing and product development functions
• Maintains update on selected brand/intranet websites, includes working with internal and external interactive teams in the creation and development of brand/intranet websites.
• Researches sales on a week to week basis and works closely with Sales Analysis dept on brand trends.
• Assists Brand Management to determine marketing programs effectiveness and product sell-through, and to identify opportunities for increased sales.
• Orchestrates promotion asset and creative content preparation and production, i.e: photo shoots, commercial shoots, VO sessions, etc. and oversees product integrity as deemed fit and falls within brand budget to do so
...

Marketing Coordinator, Digital Media Marketer

• Help create and implement brand strategies and marketing plans to communicate to customers/consumers in new and innovative ways
• Planning, execution, development of company events including demos, tours, video premieres, trade shows, etc. across all brands (i.e. Andale “Lunch Box Tour, Blind “Full Fuji” Tour)
• Production of marketing assets including flyers, email blasts, animation and video for use in branded social media consumption (i.e. Blind “Full Fuji”, Almost “Dark Knight Returns”, etc) 
• Assisted and executed team manager duties when appropriate on tours, demos, etc. 
• Media liaison- gather and distribute all marketing assets including web banners, preroll, eblasts, etc. accordingly to both domestic and international media including Thrasher, Hellaclips, The Berrics, Source Mag, Free Magazine, VHSMag, Transworld Japan, etc.
• Data entry and creation of sales reports using AP21 system for use in rider orders and miscellaneous event promo 


Marketing Coordinator

•	English localization of Fruitbat Factory's licensed Japanese PC game software
•	Translated over 5000 lines of game text and graphics for "Charge! War of the Human Tanks: Limited Operations" in one month

Freelance Localization Specialist

• Provide assistance in various aspects of magazine editing including planning, formatting, advertising, writing, video and photo editing
• Provide both English-Japanese and Japanese-English translations of various materials including articles, video footage, interviews, emails, etc.
• Act as an English speaking liason for overseas contacts within the skateboarding industry
• Cover, participate, and promote demonstrations and industry events around Japan
• On location photography and film shoots of athletes
• Management of all Transworld Skateboarding Japan social media outlets including blogging, Facebook, Twitter, Instagram

Editor, Filmer, Translator, Social Media Manager

Find out detailed information about Nino Moscardi, Nike SB Japan Sports Marketing Manager in Meguro, 13

Nino Moscardi: Nike SB Japan Sports Marketing Manager in Meguro, 13

Nino Moscardi

Boston University