Octavia Alkema: in Rancho Santa Margarita, CA

• Manage brands across multiple categories with 300+ SKUs which includes seasonal line plan creation & development, channel strategy, pricing and gross target margin, seasonal forecast to meet financial alignment and SKU efficiency goals • Manage programs for partner retailers from conception to production; Kohls, Bed Bath and Beyond, Target, JCPenny and Macy’s • Develop retailer brand programs, prepare customer profiles, make product suggestions and work closely with Account Manager to ensure retailer needs are met • Manage and approve all production products and artwork for in-house, private label and licensor brands • Work directly with licensing partner Discovery / Animal Planet on all new and current product and artwork to ensure they meet the licensor requirements • Brief and collaborate with the Design team while also evaluating ongoing in-line products and styleguides to ensure continuous improvements and identify new category opportunities • Work with outside photo studios on product imagery, advise on set design, models, apparel and approve images via email or attend photoshoots • Provided feedback and suggestions on an ongoing basis to cross-functional teams based on research of trend and market information, both qualitative and quantitative • Work with design team to create concept, develop product and review samples • Negotiate cost with multiple overseas suppliers and assign product spec and provide feedback on issues and award business • Work directly with overseas partners to ensure they understand the product design • Participate in sourcing fabrication, cost and negotiate lead times with suppliers

• Managed both brands across multiple categories with 300+ SKUs which includes seasonal line plan creation & development, channel strategy, pricing and gross target margin • Worked directly with overseas suppliers to ensure they understand the product design • Participate in sourcing fabrication, cost and negotiate lead times with suppliers

• Managed global Women’s line of 100+ SKUs and evolved best-selling styles to engage new customers • Managed global Kid’s line of 80+ SKUs, implemented smaller sizes • Increased global business of Kid’s product by 2% by introducing two new kid’s footwear programs • Managed all global SMU request, assist Nordstrom, Dillard’s, Journeys, Buckle, DSW and REI in SMU selection, responsible for all samples and ensured delivery of efficient product • Implemented and launched SMU request form and time-line, which improved overall process for each department and due date efficiency • Assisted in seasonal forecast, to meet financial alignment and SKU efficiency goals • Briefed and collaborated with Design team while also evaluating ongoing in-line product to ensure continuous improvements and identify new category opportunities • Owned and executed seasonal meetings such as pre-lines, initial and final line reviews, costing and Key Account meetings

PRODUCT LINE COORDINATOR Sanuk (Deckers Brand) / Irvine, Ca / August 2013 - October 2014 • Flex PLM Super User, manage and input all data into Flex PLM , style, color, MSRP, and features and benefits, train all new users on system • Product knowledge educator - travel to store openings and educate store employees on product; educate new corporate employees on past and current product • Participated in key accounts product knowledge videos for their employees • Created product knowledge training guide for domestic and international use • Attended Customer Experience Conference in San Fransisco to better understand how consumers react to product and retail displays • Attended and participated in seasonal catalog photoshoots, providing product styling direction and ensured all merchandising and product/marketing stories get photographed • Collaborated on new style names with Marketing and provided legal background check • Assisted Designers with CADs when needed • Supported Development and Marketing/Graphics as Fit/Foot Model for new styles, catalog and go-to market assets

eCOMMERCE COORDINATOR J Brand / Los Angeles, Ca / April 2011 - August 2013 • Supported website operations and delivered a premier online shopping experience • Displayed high level of digital visual merchandising, built category collections on the website and maintained/refreshed products found in each category collection deemed important for a given timeframe • Managed and reviewed all product assets for Men’s and Women’s denim and Ready-To-Wear, ie product copy, images and accuracy • Passed weekly product information to eCommerce partner, ie product copy, product imagery, and revised assets • Established collaborative relationships with the Allocation/Customer Service teams to ensure timely delivery of product • Assisted with category updates, stories for email, homepage, category pages and advise of product availability to ensure the promotion items are in stock or will arrive in a timely manne