O'Hara Shipe: Freelance Photographer and Journalist in Anchorage, AK

• Provide original lifestyle and concert photography for publication and social media use. • Research topical story leads and conduct necessary interviews. • Write arts and entertainment stories as well as bi-weekly “Humans of Anchorage” profile pieces.

• Photograph and edit original images for website, social media and commercial use. • Create original social media content and utilize analytics to maximize the impact of social media campaigns. • Write original weekly blog content and create video segments. • Work with various small businesses to design user friendly, interactive websites aimed at increasing targeted audience reach.

• Coordinate marketing, branding and advertising campaigns for the Division of Performing and Fine Arts. • Write and distribute press releases and pitches to local media outlets, securing positive coverage in multiple forums. • Use original photography, original written content and create clear icons, buttons and other user interface elements for smartphones, tablets and web applications for all divisional websites. • Photograph productions, rehearsals, performances and events for advertising, publicity and social media. • Maintain and create original content for all divisional social media platforms including YouTube, Tumblr and Facebook. • Design divisional marketing collateral including posters, brochures, e-newsletters, mailers, flyers and advertisements. • Manage ticketing, special invitations, promotional materials and third party advertisements for all divisional events. • Provide detailed post-event reports.

• Managed $120,000 in grant funds for UAA Undergraduate Research. • Planned and implemented the largest Undergraduate Research & Discovery Symposium in UAA's history. • Planned and coordinated several off-campus faculty informational sessions about research opportunities. • Spearheaded Honors College and Undergraduate Research recruitment events on and off-campus. • Developed eye-catching print and collateral materials to promote Honors College and Undergraduate Research. • Managed the Honors College social media platforms and increased organic Facebook traffic by 500%. • Redesigned and provided original content for the Honors College and Office of Undergraduate Research websites.