Olga OSIPOFF: Director in Los Angeles, CA

Anywhere Networks develops and globally markets network infrastructure solutions and services for Smart City applications with a focus on public safety, intelligently connecting IoT devices and video surveillance cameras for public and private customers. Achieved in directing the company rebranding, channel marketing, building channel and establishing strategic global partnerships • Spearheaded the company rebranding, developed messaging and channel marketing programs • Designed and developed the company new website, content, social media, email marketing, collateral, signage, technical documentation, sales development materials and guides • Developed global partnerships with system integrators and solution partners, distributors and consultants • Provided guidance for channel development strategy and tactics, P&L and marketing operations • Providing active sales support and business development

3 dental practices Achieved 100% patient recall lost to other practices in the last 5 years • Developed and implemented online/offline marketing plans and programs to enhance the marketing platform including but not limited to website and Social Media development, SEO/SEM, analytics, content development, promotions, print, partnerships, lead generation, events and customer experience programs. • Oversaw and trained staff of three dental offices on SaaS applications, managed P&L and budgets and utilizing cost-effective analysis to allocate resources and maximize ROI. • Managed relationships with marketing vendor partners, negotiated compelling rates and developed new partnerships. • Improved ROI by developing marketing campaign strategies to increase brand awareness, lead generation, and retention. • Provided strategic insight to optimizing effectiveness of marketing activity and developed in-office experience tools, lead generation program and resources. • Collaborated with team members in each office to identify support needs and program development, consistently enhancing the online presence, developed and managed content creation for online/offline materials

Residents Medical/Everest Foundation is serving the international medical community by providing medical education. (B2C) Achieved $1m in annual sales, doubled the company profit margin, increased database of prospects by 25% • Initiated and managed full-scale sales & marketing initiatives (paid, earned, owned and shared) • Integrated new CRM systems, website, social media activity, content management, analytics, SEO/SEM, and PPC • Executed effective sales strategy and grew customer base by 25% • Advised medical doctors on their educational options and provided CME guidance on their path to residency

National Ethnic Medical Association (RAMA), a US-based non-profit multicultural medical professional organization (B2C) Achieved complete revival of the organization, restored membership, jump-started mission and conference activity; honored with the award "The Most Valuable Person of the Year" in 2011 & 2012 • Led executive management team, managed programs and marketing operations • Organized CME conferences fundraising events and activities, medical missions and educational programs • Developed and managed medical, legal, business partnerships, wrote grants and managed international educational programs • Initiated and managed all PR, media coverage, web and content development, email marketing, Social Media, SEO/SEM • Provided marketing and patient lead generation support to member medical practices

Health Management Group (HMG) is a franchisor developing products for healthy living and wellness. (B2B, B2C) Achieved 20% increase in franchise sales, revamped franchise marketing strategy and expanded franchise network • Managed four major company brands, including new and existing products • Provided leadership and effective communication with franchise network to reignite local marketing and channel sales efforts • Led franchise marketing (paid, earned, owned and shared media) conducted training on proprietary SaaS, SEO/SEM, PPC, analytics, social media, e-mail/event marketing, retail packaging, in-store events, advertising, launch kits • Initiated and oversaw corporate websites redevelopment; advised on design, functionality, and analytics • Coordinated digital marketing activity, production of materials and tools for the corporate and franchise channel partners • Developed media, legal, IT, and business partnerships, managed trademarks and brand protection • Managed sales forecasting, P&L, e-commerce and provided advertising support

RF Datacom provides business development, outsourced sales activities and a full range of consulting services for the wireless industry targeting government, healthcare, SMB and reseller markets. (B2B) Achieved complete overhaul of the company marketing that resulted in the company revenue increase by 20% • Responsible for the product management, branding, channel marketing and communications for a major partners • Administered and maintained relationships with channel partners, led demand generation strategies throughout NA and Canada • Significantly improved the brand and product awareness by integrating a series of lead generation activities • Fostered partner development program which resulted in a drastic increase in channel size and sales

Winncom Technologies is an international telecom distributor & system integrator of wireless, networking solutions. (B2B) Achieved complete revamp of the company marketing and doubled the company revenue, recognized for the achievements in 2007 • Served as a marketing liaison for manufacturing/OEM and global channel partnerships, hired and managed reports while developing and executing international marketing strategy and market penetration strategies to increase business in NA and EMEA • Developed and managed vendor partnerships and doubled partner/customer base and sales revenue • Organized, managed events and conferences, marketing and sales material production, PR and technical content writing • Contributed to sales growth of wireless networking gear that resulted in making the company the most productive distributor • Developed and managed marketing operating budget, P&L, Social Media, SEO/SEM, PPC, web development, and CRM resources Skills & Technology: 360 Degree Marketing, MAC / PC software, Adobe, SaaS, SEO, SEM, PPC Insightly, Sales Force and Microsoft GP, Asana, Rocket Clicks, Trello, proprietary CRMs familiar with HubSpot, Marketto Google Analytics, Ad Words/Google Ads, Facebook Business Ads, HootSuite, Instagram, Pinterest, Facebook, LinkedIn, Twitter, Google+, Yelp, Amazon, Group On, Pre-Paid Legal, Proprietary CRMs, POS, accounting ReachMail, MailChimp, In Contact, Survey Monkey, GoDaddy E-Mail, Outlook Mail Merge Wix, WordPress, GoDaddy, Simbla, proprietary php-based web and content development SaaS: SolutionReach, Social Practice, Officite, Dentrix, Daisy, Quick Books proprietary POS/CRM/Accounting Photoshop, Indesign, Illustrator, Lucid Press