Olga Volkova: Director of Marketing Operations in San Francisco , CA

Spearheaded marketing strategy (including digital, demand generation, inside sales, social and events), as well as business intelligence, reporting, and analytics to measure the impact of marketing programs for multiple audiences and departments. • Created compelling strategies, brand messaging, campaigns, communications, promotions and customer experience that is relevant to the community • Directed competitive/market analysis, branding efforts to properly position the community partner programs • Developed content for syndication programs and marketing events, presentations, collateral, ebooks, social media and infographics • Worked independently on special ongoing programs simultaneously including center branding, advertising, sales and marketing collateral, direct marketing and marketing automation, digital marketing, event marketing, social media and more

Established, planned and organized corporate integration process between Mighty Leaf Tea and Peet’s Coffee. Responsible for company’s innovation program, brand portfolio, and P&L delivering $30 million in revenue. Primary lead for the integration process between Peet’s Coffee & Tea and Mighty Leaf Tea Company. Executed full conversion & product strategy across all business channels (brick/ mortar, wholesale, retail & e-commerce) growing same-store sales +12% YTD 2015 Executed event marketing strategies, coordinated logistics, handled the negotiation andparticipation at all major industry trade shows and events. It engaged on average over to 40-60K individuals and acquired 3K leads Created and deployed products for national account partners including high-end hotels (Ritz Carlton, Hilton, Mandarin Oriental) resorts, restaurants and small/large retailers – Costco, Safeway, Kroger’s and Target Co-managed a 12-person sales team, developing all marketing collateral, including client

Managed and built company’s strong client relationships and worked with leading tech and service brands within overall budget of $20 million. • Recommended innovative advertising programs and crafted holistic client solutions to improve marketing and acquisition rate by 40%. Coordinated and managed extremely busy and complex marketing partnership programs • Responsible for all aspects of marketing affinity program and led affinity acquisition program growth from 5 to 35 within 3 month period • Analyzed, structured, and segmented advertising campaigns with response rate of 60%

Led external and internal creative team briefings, managed legal and joint-marketer global requirements and liaised with MARCOM teams in Asia and Europe to ensure campaign success and consistency. • Coordinated and managed the day-to-day account operations. Managed national and local promotions with professional sports properties in the MLB, NBA, and NFL