Oliver Yu: Digital Asset Coordinator in Rancho Santa Margarita, CA

? Lead asset production artist for content creation for products, guides, social media, and other distributed assets ? Concepting, storyboarding, preparing projects for editing, post production, licensing of assets, application of motion graphics and animations to video and photos ? Apply creative and innovate solutions that align with corporate message and vision for projects ? Create quality multimedia storytelling using photography, cinematography, and motion graphics that accurately informs, entertains and engages audience ? Employs techniques for non-linear editing, post production, color correction to meet deadlines and create high impact stories ? Creative execution of advance lighting and shooting techniques for studio/field photo and video productions ? Full production house experience including storyboarding, pre-production, directing, asset creation, lighting artist, video assembly, color correction, sound design, licensing, broadcast, asset management ? Quest to constantly learn, grown and improve the video and photo creation process ensuring content is innovative and engaging to evolving audiences ? Manage time efficiency so multiple stories can be shot/edited within corporate requirements and deadlines ? Works collaboratively within cross-function departments of sales, marketing, operations, customer support ? Maintains all equipment and studio in proper working order including troubleshooting and minor repairs as necessary

? Over 10-years of Commercial, Travel, and Wedding content creation experience ? Develop digital marketing strategy based on market research ? Conduct A/B Tests on landing pages generating 17% higher conversion rates in 10-months ? Expert familiarity with Google Analytics and digital data analysis ? Conduct Search Engine Optimization using tools like Yoast and SEM Rush ? Schedule publication of social media posts on Facebook, Twitter, Instagram, and LinkedIn using Hootsuite ? Professional level video production and editing for high quality content for YouTube content ? Award winning, published writer, photographer, videographer in Orange County Register, ESPN, Huffington Post, Internet Gaming Network with 6-years of experience ? Digital Content Asset Management of 500 TB of multimedia

? Prospect and coordinate new suppliers for manufacturing ? Negotiate terms and purchasing components for production runs increasing cost savings by 30% ? Manage production schedules to align with inventory needs and financial capital to meet just-in-time manufacturing standards ? Create policies and procedures to promote company standards while maintaining & reflecting company culture ? Evaluate employee performance and coach for personal growth ? Head of Human Resources Department to maintain a quality work space ? Implement CEO and company vision and strategy with organization change experience ? Plan and execute logistic projects, operations, and growth of company in accordance with strategic plan ? Assist marketing team with production and management of digital and physical assets ? Create manuals and published material for product ? Manage product delivery based on sales and product inventory ? Implement new procedures and systems to increase and promote operational efficiency

? Develop and implement innovative marketing plan to increase guest participation and revenue by 43% for cruise the ship ? Establish communication with guests through presentations, written and digital media, and marketing materials to raise brand awareness ? Top revenue generator among entire fleet with 100% attainment of KPI of per cruise targets ? Closely interface with the ship’s executive committee and Miami corporate office to guarantee brand standard and uniform message, showcasing the delivery of top-quality services ? Devise marketing collateral for the fleet for new ports, focusing on improving production value to meet the needs of the ship ? Collaborate with revenue manager, cruise director, and broadcast team to maximize outreach and proper utilization of collateral ? Determine onboard and pre-boarding opportunities to increase product revenue by 150% ? Serve as shore excursions and ship board operations expert, responsible for managing tour itineraries, dispatch operation, and adapting to unforeseen obstacles ? Use limited onboard resources to effectively promote products ? Analyze product trends, demographics, and marketing strategy to ensure guest satisfaction ? Facilitate destination presentations to guests detailing local information, tours, and activities available in ports of call around the world ? Started as shore excursion Staff; subsequently promoted to shore excursions manager within five months ? Received the Employee of the Month of the Legend of the Seas for December 2015