Lifestyle

Outdoor

Snow

Surf

Health & Fitness

Action sports industry

Digital Investment, Senior Associate

Other

Marketing professional with experience developing and managing marketing campaigns across Digital, OTT, Social, E-retail, and the sponsorship space for leading global brands. Looking to align my passion for outdoor recreation with my career.

- Responsible for developing and presenting media recommendations across Digital, OTT, Social, and E-retail that drive media efficiency and hit brand KPIs
- Develop and facilitate custom content executions with top-tier partners such as MLB, iHeart Radio,
YouTube, Walmart, and Hulu
- Gather and analyze data to provide sound, strategic, consumer-insight driven media recommendations
- Evaluate brand awareness and media effectiveness through cross-media studies such as Kantar Millward
Brown and Nielsen MTA
- In charge of implementing and monitoring digital buys/schedules, and maintain campaign results
- Manage an Associate's day to day activities and project completion
- Developing and maintain relationships with clients and media suppliers


- Develop marketing strategy to reach students through Penn State channels of communication,
e-marketing, merchandise sales, and promotional events- Responsible for writing and sending all press releases for the largest student-run music festivals in the country
- Communicating and coordinating with press contacts the day of festival

Public Relations Coordinator

- Work with Victoria's Secret corporate in developing a marketing strategy to drive local sales
- Coordinate branded events on and around the Penn State campus including pop up shops, giveaways,
and viewing parties


Campus Brand Manager

Find out detailed information about Olivia Burdack, Digital Investment, Senior Associate in New York, NY

Olivia Burdack: Digital Investment, Senior Associate in New York, NY

Olivia Burdack