Olivia Burdack: Digital Investment, Senior Associate in New York, NY

- Responsible for developing and presenting media recommendations across Digital, OTT, Social, and E-retail that drive media efficiency and hit brand KPIs - Develop and facilitate custom content executions with top-tier partners such as MLB, iHeart Radio, YouTube, Walmart, and Hulu - Gather and analyze data to provide sound, strategic, consumer-insight driven media recommendations - Evaluate brand awareness and media effectiveness through cross-media studies such as Kantar Millward Brown and Nielsen MTA - In charge of implementing and monitoring digital buys/schedules, and maintain campaign results - Manage an Associate's day to day activities and project completion - Developing and maintain relationships with clients and media suppliers

- Develop marketing strategy to reach students through Penn State channels of communication, e-marketing, merchandise sales, and promotional events- Responsible for writing and sending all press releases for the largest student-run music festivals in the country - Communicating and coordinating with press contacts the day of festival

- Work with Victoria's Secret corporate in developing a marketing strategy to drive local sales - Coordinate branded events on and around the Penn State campus including pop up shops, giveaways, and viewing parties