Olivia Burdack: Digital Investment, Senior Associate in New York, NY
Olivia Burdack
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Digital Investment, Senior Associate
New York | United States
Skills
No information
Interests
Action sports industry
Industries
Lifestyle
Outdoor
Snow
Surf
Health & Fitness
Work experience
WAVEMAKER
Digital Investment, Senior Associate | 07/2018 - Current
- Responsible for developing and presenting media recommendations across Digital, OTT, Social, and E-retail that drive media efficiency and hit brand KPIs
- Develop and facilitate custom content executions with top-tier partners such as MLB, iHeart Radio,
YouTube, Walmart, and Hulu
- Gather and analyze data to provide sound, strategic, consumer-insight driven media recommendations
- Evaluate brand awareness and media effectiveness through cross-media studies such as Kantar Millward
Brown and Nielsen MTA
- In charge of implementing and monitoring digital buys/schedules, and maintain campaign results
- Manage an Associate's day to day activities and project completion
- Developing and maintain relationships with clients and media suppliers
MOVIN' ON MUSIC FESTIVAL
Public Relations Coordinator | 09/2016 - 05/2018
- Develop marketing strategy to reach students through Penn State channels of communication,
e-marketing, merchandise sales, and promotional events- Responsible for writing and sending all press releases for the largest student-run music festivals in the country
- Communicating and coordinating with press contacts the day of festival
Victoria's Secret PINK
Campus Brand Manager | 03/2016 - Current
- Work with Victoria's Secret corporate in developing a marketing strategy to drive local sales
- Coordinate branded events on and around the Penn State campus including pop up shops, giveaways,
and viewing parties