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Communications Consultant

Digital & Media

Passion for creating exceptional client partnerships resulting in increased brand commitment, market share and customer loyalty.  Strong skills in creating marketing strategies across diverse segments and providing consultative sales support that increase customer commitment and revenue.  Experience in managing Fortune 100 clients, national non-profit partnerships, and professional athletic talent. Thrive in cultures and among clients with diverse populations. Regions managed: NYC including the Bronx, Northeast New Jersey, Southeast Atlantic from Florida to Virginia and Denver metro. 

Goals:  

- to represent/promote a sports product and be highly engaged with the product's end user.
- to work among diverse populations with opportunities to travel domestically and internationally.

ProSports Transitions trains professional athletes in creating meaningful "post athletic" career opportunities through effective business development and professional communication strategies.

Provides business development and sales strategy for a PR and Mobile App company specializing in digital communications for large events and small businesses. 

Growing Communications current clients include: 

• Alpaca Board of the Rockies
• Greeley Stampede
• LoHi Merchants Group 
• National Western Stock Show 
• People's Fair

Sales and Business Development Manager

• Administered the delivery of enterprise strategies to create an engaged and inclusive culture for Wachovia employees (100,000 +) world-wide (approx. 30+ countries) supporting the following corporate initiatives: 

- Annual CEO Diversity Review 
- Career Development Toolkit Launch
- Corporate Diversity Council 
- Diversity Library
- E-Learning Diversity Program Launch
- Employee Engagement Surveys 
- Employee Resource Networks 
- Multi-Generational Research 
- New Employee Orientation 

• Managed and balanced 1.4 million dollar budget annually including monthly projections, actuals, and purchase orders. 

• Managed relationships with external partners including HR consulting groups and vendors.

• Collaborated closely with Corporate Communications to ensure timely and accurate communication of enterprise strategies and benefits to employees.

Leadership Practices Group - Sr HR Team Administrator

Managed an enterprise communication strategy identifying opportunities to maintain corporate community brand and reputation among Wachovia Bank's National Non-Profit Partners, as well as U.S. Federal and State elected officials.
Relationships included: 

• National Association for the Advancement of Colored People
• National Association of Historically Black Colleges and Universities 
• United Negro College Fund
• La Raza
• Human Rights Campaign
• Rainbow/PUSH
• Teach for America

Community Relations - Sr Project Manager

Managed executive schedule, travel, expense approval processes, meetings and events, and confidential proprietary projects supporting Operating Committee member - Retail Credit and Private Equity EVP.

EA to Executive Board Member and EVP

• Awarded national "Excellence in Marketing" team recognition from the United Soccer League as the best of 25 Division 3 teams nationally.
• Increased advertising revenue 30%.
• Generated 90% of operating income through sponsorship negotiations. 
• Led partnership with ABC, NBC, and Fox News affiliates and local radio media.
• Created corporate marketing campaigns and events increasing sponsor engagement and commitment. 
• Launched group sales and internship program resulting in decreased operational expenses. 
• Negotiated contracts for media, medical, and administrative services.

Director Of Marketing & Sales/Asst. GM

• Sold advertising and ticket products for Shinn Enterprise, owner of MLB-AAA Charlotte Knights Baseball, NBA-Charlotte Hornets and WNBA Charlotte Sting.
• Increased new customers 89% in assigned territory over a 3 year period.
• Generated highest sales revenue annually.
• Developed alliance between Charlotte's Latin American Coalition and Charlotte Knights Baseball to support Hispanic/Latino players transitioning to the United States. 
• Created and led "Latin American Appreciation Day at the ballpark" resulting in 5 month Hispanic/Latino public relations campaign and free media coverage.
• Sold and coordinated corporate and city/county game day promotional events. 
• Partnered effectively with Aramark Food and Beverage services to deliver exceptional family, corporate and client entertainment.
• Coordinated advertising, catering vendors, entertainment and Major League Baseball talent.

Sales Representative - Ticket, Events and Sponsorships

Highly regarded $5B consumer goods company, acquired by PepsiCo in 2001

- Awarded Quaker Oats Co. sales recognition for increasing ethnic market share of rice cakes by 75%.

- Recognized in $155M New York Zone-Foods Division for accomplisments in Hispanic Marketing by creating and positioning in-store advertising without initiating business development budget.

Sales Representative

Find out detailed information about Olivia Kayler, Communications Consultant in Denver, CO

Olivia Kayler: Communications Consultant in Denver, CO

Olivia Kayler

Sports Management Worldwide

Sports Management Worldwide