Marketing Director | Office Manager

Marketing & Sales

My goal is to increase brand awareness through multi-channel marketing strategies. I have
achieved successful results for my team by creating and implementing digital marketing and
advertising campaigns, using HTML/CSS and SEO techniques to increase foot-traffic on our
websites, utilize Google Analytics to track progress, actively manage and engage on all social
media accounts, and manage multiple CRM databases.

• Selected to establish the marketing function and develop an integrated marketing strategy.
• Utilize working knowledge of HTML and CSS, plus SEO strategies to effectively increase
website traffic.
• Use Google Analytics and web analytic tools to track performance and KPI's.
• Develop marketing standards and brand messaging platforms.
• Responsible for managing new business acquisition and customer success including placing
ads in trade publications, direct mail, and tracking sales using TopProducer.AI.
• Manage social media and company website, working with the management team to vet new
business opportunities.
• Email design, building, planning and deployment in-line with best practices.
• Assist sales team by crafting presentations for clients and overseeing sales meetings with the executive team.
• Develop and implement multichannel campaigns and marketing strategies using multiple
CRM tools.
• Create and launch multi-channel lead generation and nurturing strategies.

• Assist Senior Vice President of Brokerage at ReeceNichols Real Estate with Broker duties.
• Coordinate and perform administrative, technology software training and technical support
services for staff and sales team.
• Create various marketing programs, lead workshops, prepare recruiting packets and other
specialized programs designed to support lead generation and sales.
• Schedule appointments, host training sessions, and conduct 1:1 meeting using MS Outlook,
Teams, and Zoom.
• Produce customized marketing materials (digital and print) for individual agents and teams.
• Manage, produce, and publish content for company social media accounts. Promote listings,
agents, and client events on company social media accounts.
• Prepare general reports to monitor market share, market trends and other measurements via
broker MLS reports. Produce review of current competitive positions and market conditions.
• Produce company and individual agent websites using HTML and SEO practices.
• Track KPI's on social media and use Google Analytics to track website performance.

Agent Experience Coordinator

• Perform multiple administrative tasks for CEO and projects between various departments.
• Manage multiple calendars and schedules for executive team and corporate staff.
• Compose and issue emails to teams and departments on behalf of teams or senior staff.
• Plan and oversee company events and travel excursions.
• Prepare documents, create PowerPoint decks, edit PDF documents and contracts, for company meetings held by executive team.

Administrative Assistant (Contract)

• Plan and oversee company events and travel excursions.
• Prepare documents, create PowerPoint decks, edit PDF documents and contracts, for company meetings held by executive team.
• Head of Local Store Marketing and Advertising for Granite City Food & Brewery.
• Manage and delegate tasks to increase brand awareness between two assistants.
• Creative advertising control in store and on social media accounts.
• Organize promotional events each month to showcase seasonal products.

Lead Marketing Representative

Find out detailed information about Olivia Rodman, Marketing Director | Office Manager in Mission, KS

Olivia Rodman: Marketing Director | Office Manager in Mission, KS

Olivia Rodman

Johnson County Community College