Omari Joseph: FASHION BLOGGER in Los Angeles, CA

• Write, create, and publish creative content for readers. • Schedule bi-weekly photoshoots with photographers to create original lifestyle content around the Los Angeles area. • Research new and upcoming brands to collaborate with and shoot content with. • Actively follow the fashion industry and cultivate relationships and sources.

Created and planned social content across Instagram, YouTube, Facebook and TikTok for Shop Moox, Steele Official, and Gridlock. • Built content calendar and strategy to align with merch calendar, product and brand launches, events and activations, and other brand initiatives that require content and social media integration. • Analyzed social media and content data via later.com, and Google Analytics to determine optimization in strategy and distribution. • Coordinated with customer service to ensure timely engagement via comments, direct messages, and email inquiries. • Worked closely with the Creative team on Paid Social, Display, and other marketing content, providing feedback and direction to make the most effective creative based on persona, messaging intent, and KPIs.

• Created, curated, and scheduled all content across Instagram, Twitter, and Facebook. • Supported Head of Marketing and Business Development with talent partnership amplification including paid media strategy, owned and influencer social media plans, partner management, and creative ideation. • Worked directly with in-house graphic designers to create on-brand content including quote templates, gifs, and Instagram Story slides. • Wrote promotional plan guidelines for celebrities and included research to understand clients unique brand voice and fan communities. • Planned and executed product/lifestyle photoshoots with inspiration boards for various client campaigns.