Business Development and Product Marketing Consultant

Accounting & Finance

A dynamic, results-oriented thought leader working at the cutting-edge of strategic planning, high-impact marketing
and cross-functional stakeholder management to drive meaningful product engagement and sustainable growth.
Specialize in B2B marketing and sales with SaaS products. A notable capacity for translating complex data into key
insights that inform critical decision-making, is underpinned by an aptitude for defining and prioritizing features to
optimize the customer experience. Superior communication and interpersonal skills facilitate strong consultative
relationships, and engender a leadership environment that is conducive to motivation, target-attainment and
continuous improvement.

Leveraged creative vision and analytical acumen to define the overarching marketing strategies for a diverse
portfolio of products used by 20+ companies
•   Key player in a targeted web development and ad link strategy that led directly to the acquisition of 15 long-
term clients
•   Worked closely with companies to outline and develop streamlined product testing strategies; gathering
feedback and incorporating changes accordingly to optimize service delivery

Remote
• Founded and oversee daily operations for an innovative cryptocurrency business; establishing all workflows,
standards and best practices required to translate the concept into a functional company
• Leverage technical expertise to develop a crypto token for sale on the blockchain - with an emphasis on security
• Drive meaningful engagement and growth through the development and implementation of targeted marketing
strategies - maintaining a clear, cohesive brand image/voice

Founder & Owner

Drive sustainable business development through expert management of the end-to-end business project cycle;
gathering initial requirements, developing targeted proposals and executing on-time - overdelivering against
customer expectations and internal targets
• Leverage analytical acumen to critically analyze both vague and complex issues, before developing and implementing high-impact solutions that align with established organizational success criteria
• Nurture strong, trusting relationships with prospects to identify their specific goals, pitch solutions, structure
complex deals and close high-value sales
• Maintain robust relationships with existing partners to promote satisfaction and retention, while capitalizing on
opportunities to expand partnerships - driving growth and optimizing bottom-line profitability
• Provide key input into strategy development at senior level; gaining buy-in for innovative new business
development opportunities while acquiring a suite of projects that have increased monthly revenue by 20 %
• Work cross-functionally to align internal teams (product, engineering, design) in a common vision, while driving
cohesive operations - ensuring all partner integrations are executed to the highest standards
• Provide outstanding organizational representation at events, conferences and PR functions to promote
meaningful brand awareness and expand the book of business
• Apply a data-driven approach to partner performance tracking and market performance - gaining critical
insights into actionable opportunities

Product Marketing Manager

Spearheaded day-to-day business development operations, promoting a culture of target-attainment,
profitability and continuous improvement - engaging engaged and tracking potential clients via CRM
• Headed a period of major expansion within the Customer Engagement Segment through the development and execution of targeted growth strategies
• Established and exceeded targets for a proof of concept (POC) project by onboarding 10 new accounts
• Partnered with cross-functional teams to support strategic planning through the development of use case
scenarios - consulting the Engineering and Data Science teams directly to determine technical feasibility
• Broke new ground with the development of two cutting-edge customer adoption programs that secured 10 new
customers and engaged 30 prospects by providing incentives, free trials and sample proof of concepts
• Delivered high-impact corporate Product and POC presentations to positively influence purchasing decision-
making
• Provided feedback to technical colleagues regarding product improvements, in consideration of client feedback

Fremont, PA
• Blended technical acumen with analytical expertise to steer new iterations of the product; leading a 10-person
cross functional team in improving user functionality to make it more intuitive and client friendly
• Played a key role in innovative ideation sessions that led to proposed changes to make the UI easier to navigate
• Performed deep-dive research into target markets, consumer segments, user needs and the wider competitive
environment to identify growth opportunities - providing leadership with key insights into product positioning
• Successfully scaled consumer products while optimizing functionality and achieving an intuitive user-focused
interface

•   Drove a 20% increase in monthly traffic by utilizing Google Analytics to optimize targeted Google Ads campaigns
•   Scoped and executed quantitative analyses to forecast growth and identify risk; leveraging outputs to construct
detailed plans outlining the company's financial priorities

Sales and Marketing Representative

Partnered with technical colleagues in conducting release acceptance testing on daily software builds; utilizing
outputs to identify issues and fix bugs - supporting a seamless user experience
•   Proposed changes to both improve UI and remove minor glitches, ensuring seamless functionality

Test Engineer

Find out detailed information about Omeed Marashi, Business Development and Product Marketing Consultant in Saratoga, CA

Omeed Marashi: Business Development and Product Marketing Consultant in Saratoga, CA

Omeed Marashi

University of California