Omeed Marashi: Business Development and Product Marketing Consultant in Saratoga, CA

Leveraged creative vision and analytical acumen to define the overarching marketing strategies for a diverse portfolio of products used by 20+ companies • Key player in a targeted web development and ad link strategy that led directly to the acquisition of 15 long- term clients • Worked closely with companies to outline and develop streamlined product testing strategies; gathering feedback and incorporating changes accordingly to optimize service delivery

Remote • Founded and oversee daily operations for an innovative cryptocurrency business; establishing all workflows, standards and best practices required to translate the concept into a functional company • Leverage technical expertise to develop a crypto token for sale on the blockchain - with an emphasis on security • Drive meaningful engagement and growth through the development and implementation of targeted marketing strategies - maintaining a clear, cohesive brand image/voice

Drive sustainable business development through expert management of the end-to-end business project cycle; gathering initial requirements, developing targeted proposals and executing on-time - overdelivering against customer expectations and internal targets • Leverage analytical acumen to critically analyze both vague and complex issues, before developing and implementing high-impact solutions that align with established organizational success criteria • Nurture strong, trusting relationships with prospects to identify their specific goals, pitch solutions, structure complex deals and close high-value sales • Maintain robust relationships with existing partners to promote satisfaction and retention, while capitalizing on opportunities to expand partnerships - driving growth and optimizing bottom-line profitability • Provide key input into strategy development at senior level; gaining buy-in for innovative new business development opportunities while acquiring a suite of projects that have increased monthly revenue by 20 % • Work cross-functionally to align internal teams (product, engineering, design) in a common vision, while driving cohesive operations - ensuring all partner integrations are executed to the highest standards • Provide outstanding organizational representation at events, conferences and PR functions to promote meaningful brand awareness and expand the book of business • Apply a data-driven approach to partner performance tracking and market performance - gaining critical insights into actionable opportunities

Spearheaded day-to-day business development operations, promoting a culture of target-attainment, profitability and continuous improvement - engaging engaged and tracking potential clients via CRM • Headed a period of major expansion within the Customer Engagement Segment through the development and execution of targeted growth strategies • Established and exceeded targets for a proof of concept (POC) project by onboarding 10 new accounts • Partnered with cross-functional teams to support strategic planning through the development of use case scenarios - consulting the Engineering and Data Science teams directly to determine technical feasibility • Broke new ground with the development of two cutting-edge customer adoption programs that secured 10 new customers and engaged 30 prospects by providing incentives, free trials and sample proof of concepts • Delivered high-impact corporate Product and POC presentations to positively influence purchasing decision- making • Provided feedback to technical colleagues regarding product improvements, in consideration of client feedback

Fremont, PA • Blended technical acumen with analytical expertise to steer new iterations of the product; leading a 10-person cross functional team in improving user functionality to make it more intuitive and client friendly • Played a key role in innovative ideation sessions that led to proposed changes to make the UI easier to navigate • Performed deep-dive research into target markets, consumer segments, user needs and the wider competitive environment to identify growth opportunities - providing leadership with key insights into product positioning • Successfully scaled consumer products while optimizing functionality and achieving an intuitive user-focused interface

• Drove a 20% increase in monthly traffic by utilizing Google Analytics to optimize targeted Google Ads campaigns • Scoped and executed quantitative analyses to forecast growth and identify risk; leveraging outputs to construct detailed plans outlining the company's financial priorities

Partnered with technical colleagues in conducting release acceptance testing on daily software builds; utilizing outputs to identify issues and fix bugs - supporting a seamless user experience • Proposed changes to both improve UI and remove minor glitches, ensuring seamless functionality