Oscar Ladd: Content Designer/UX Writer in New York City, New York
Work experience
American Family Insurance
Content Designer | 08/2022 - 08/2024
Design, write, and edit clear, compelling in-product content to help customers meet their insurance goals
Released improved features in the quoting, billing, and payment experiences (Web, iOS, Android)
Conduct content audits, establish content standards, and present content best practices to stakeholders
Collaborate with UX designers, UX researchers, content strategy, legal, and product management to achieve business goals and solve usability issues
AmFam’s digital shopping experience went from #22 to #1 in 2023 according to industry reports
BeOp
Content Designer | 12/2020 - 05/2022
Design interactive and conversational display ads for brands and publishers
Use UX/UI and content design best practices to achieve client KPIs
Conduct guerilla research during demos and workshops with partners to understand usability issues with the SaaS platform
Partner with Full Stack Developer to improve the SaaS platform’s error messages, button copy, content hierarchy, and information architecture
Produce video tutorials to help partners navigate and create advertisements in BeOp's SaaS platform
GuestFloor Management
Digital Marketing & Communications Specialist | 08/2018 - 03/2020
Redesign 3 WordPress websites for cocktail bar concepts with a focus on responsive mobile features and user experience
Use Google Analytics metrics to implement SEO and social media strategies to increase traffic and engagement
Produce photographs, videos, and copywriting materials for all digital channels including websites, social media accounts, and email
Manage stakeholder relationships with owners and bar managers to understand pain points and business goals
Grit Advertising & Design
Junior Copywriter | 03/2018 - 07/2018
Write captivating captions, taglines, and headlines for social media accounts, branding visuals, and advertisements
Conceptualize social media campaigns, visuals, and copywriting materials with members of the creative team
Proofread copy on designs and social media posts before print or publication
Clients: Duke's Meats, Bobo's, D:Fi Hair Products
Garlic Media Group
Digital Marketing Specialist | 02/2017 - 02/2018
Write and edit blogs for SEO strategies, write content for websites and landing pages to increase conversion, and social media captions to increase engagement
Manage client WordPress websites, review Google Analytics, and make improvements with SEO strategies, keyword research, and website optimizations
Conceptualize marketing opportunities, social media strategies, and video campaigns for emerging and long-standing businesses
Method Magazine
Digital Editor and Content Manager | 08/2015 - 02/2017
Manage the website’s CMS and content calendar, propose SEO strategies, and provide usability recommendations to the developer
Partner with the Editor-in-Chief to write web content and review submissions to be featured in print and digital
Coordinate with industry brands for cross-promotion and drive traffic to multiple digital channels such as websites and social media accounts
Conduct research and outreach to local snowboard shops for the first launch and distribution of Method Snowboard Magazine in North America
Process Films
Production Assistant | 08/2015 - 12/2015
Video and photography production at a boutique agency in Oslo, Norway
Edit new video content for the company's YouTube Channel to gain more subscribers
Assist directors, camera operators, and photographers during production
Edit video footage in Premier Pro and After Effects
Active Junky
Editorial Intern | 05/2014 - 12/2014
Editorial and Media production through CMS
-Worked with a coworker to collect, organize and format content, tech specs and images for 2014 Summer Buyer’s Guide
-Required extensive use of Photoshop and Excel
Conducted market research focused on outdoor consumer groups
-Devised and created content based on findings from research
-Goal was to keep content relevant to season, aimed at a particular market group and to attract readers and/or potential buyers to the website
-Required to avoid conventional means of presenting content in order to entice outdoor enthusiasts to read Active Junky’s content over other published sources
Storm Mountain Publishing- Snowboard Magazine
Editorial Intern | 06/2013 - 08/2014
Assisted with production of 2014 Buyer’s Guide
- Emailed relevant companies for confirmation on MSRPs, images and product names
- Organized products from photo shoot and shipped it back to the companies
- Edited and confirmed images had proper MSRP, name and spelling before sent to print
Began to contribute writing for “Gear Up” section of Snowboardmag.com at the end of internship
Storm Mountain Publishing- Snowboard Magazine
Contributing Writer | 09/2013 - 02/2014
Work published in Vol.10.2 Issue
-Selected brands and products that would appeal to readers and consumers
-Wrote product descriptions and reviews for ‘Product Reserve’ section including action cams, boots, and jackets
Contributed writing for Snowboardmag.com
-Content was focused on snowboard gear for “Gear Up” section of the website
-Collaborated with online editor to devise relevant product themes, round-ups and price-points
-Required excessive used of Photoshop and WordPress