Osmar Cangahuala: in Lima

Responsible for escalation of products: credit card, cash, cts, deposit fixed term, insurance, among others. Responsible for the implementation of strategies development of Inbound Marketing solutions, Marketing Automation, Lead Nurturing. - Conversion funnel optimization (CRO), process improvement, flow testing, CLTV - Research of digital initiatives in payment methods, digital trends, digital data analytics and metrics, competition tracking and analysis. - Nexus between the commercial area, IT team and marketing unit for the development of projects, opportunities and improvement on digital transformation.

Responsible for the development of digital solutions to achieve the goals (sales and web traffic) in the store entel.pe. for the implementation of digital strategies, development of content marketing solutions, Marketing Automation, Lead Nurturing - Research of digital initiatives in digital media and trends, analysis and digital data metrics, monitoring and analysis of competition. - Nexus between the business area, IT team and marketing unit for the development of the project - Improve the marketing funnel, customer journey - Lead the BI projects of extraction, transformation and reporting with PowerBI in the architecture of Azure

Marketing Area of the Transactional Business Unit. Responsible for the development of commercial solutions (new products) related to the sale of digital formats in Aptitus, Neoauto and Urbania. Responsible for the implementation of digital strategies for vertical portals, development of promotions and rates that promote the sale of advertising, planning, implementation, optimization and analysis of online tactical campaigns to accelerate the growth of vertical portals, customer segmentation according to the rubro and management of tactical actions from it, planning and control of the marketing budget distributed in social networks, content networks, mailing and mobile ads, as well as audiovisual digital agencies and own media, positioning support and brand building towards the end user - Research of digital initiatives in digital media and trends, analysis and digital data metrics, monitoring and analysis of competition. - Creation of a new area within marketing management. - Development of Content Marketing solutions