Responsible for escalation of products: credit card, cash, cts, deposit fixed term,
insurance, among others. Responsible for the implementation of strategies
development of Inbound Marketing solutions, Marketing Automation, Lead
Nurturing.
-   Conversion funnel optimization (CRO), process improvement, flow testing, CLTV
-   Research of digital initiatives in payment methods, digital trends, digital data
analytics and metrics, competition tracking and analysis.
-   Nexus between the commercial area, IT team and marketing unit for the development of projects, opportunities and improvement on digital transformation.

Growth Hacker

Responsible for the development of digital solutions to achieve the goals (sales and web traffic) in the store entel.pe. for the implementation of digital strategies, development of content marketing solutions, Marketing Automation, Lead Nurturing
-   Research of digital initiatives in digital media and trends, analysis and digital data
metrics, monitoring and analysis of competition.
-   Nexus between the business area, IT team and marketing unit for the development
of the project
-   Improve the marketing funnel, customer journey
-   Lead the BI projects of extraction, transformation and reporting with PowerBI in the architecture of Azure

Head of Performance Ecommerce

Marketing Area of the Transactional Business Unit. Responsible for the development
of commercial solutions (new products) related to the sale of digital formats in Aptitus, Neoauto and Urbania. Responsible for the implementation of digital
strategies for vertical portals, development of promotions and rates that promote the sale of advertising, planning, implementation, optimization and analysis of online
tactical campaigns to accelerate the growth of vertical portals, customer
segmentation according to the rubro and management of tactical actions from it,
planning and control of the marketing budget distributed in social networks, content
networks, mailing and mobile ads, as well as audiovisual digital agencies and own
media, positioning support and brand building towards the end user
- Research of digital initiatives in digital media and trends, analysis and digital data
metrics, monitoring and analysis of competition.
- Creation of a new area within marketing management.
- Development of Content Marketing solutions

Coordinator of Digital Marketing

Find out detailed information about Osmar Cangahuala,  in Lima

Osmar Cangahuala: in Lima

Osmar Cangahuala

Lima - Peru