BA in Communication & expert in Marketing

Creative Agencies

Skate

Streetwear

Desert hiking
low-recreational water sports
soccer
kayaking
running
lifting weights
occassional cigars & whiskey
sandune camping
smell of eucalyptus trees
social media
marketing

Marketing Manager & Campaign Director

Marketing & Sales

BILINGUAL ENGLISH-SPANISH SALES & MARKETING EXPEREINCE  | 10+ YRS. | SEO | PR  | MARKETING & BRANDING EXPERIENCE IN PRODUCT DEVELOPMENT, ACTION SPORTS, EDUCATION, NON-PROFITS, REAL ESTATE & SOCIAL-MEDIA MARKETING  | CURRENTLY WORKING ON A $50M CAPITAL-CAMPAIGN INITIATIVE

Managed the department’s $50M marketing-campaign initiative.  Developed a brand-management team that provided council for major marketing decisions, including: project management, marketing collateral, internal and external communication and oversaw overall campaign theme and strategy.

RESPONSIBILITIES INCLUDE: 
• Managing deliverables to support team strategies to its Spanish counterparts for capital campaigns to increase survey response and participation rate to boost revenue 200% - 300%.
• Ongoing market research to verify targets through feasibility studies.
• Regularly provide service public announcements of organizations features and benefits via radio successfully reaching and communicating to an audience of 15,000+ listeners per hour.
• Coordinating efforts around the brand, logo and other collaterals ensuring clear and consistent brand messaging.
• Strategizing and deploying community involvement in marketing and launching. 
• Developing relationships with key influencers in the media and community.
• Implemented awareness-raising campaigns for the diocesan-wide campaign that consists of 105 auxiliaries with one-million+ members.
• Assist in preparing monthly and quarterly presentations and statistics of project status to the Board.
• Team-leader skills and Concept Development.
• Participate in focus groups to create an overall direction for marketing initiative.

ACCOMPLISHMENTS
• Managed the development of capital campaigns and the execution of new marketing strategies. The result was a boosting of 200% over previous campaigns, resulting in over $1,000,000 for the organization.
• Assisted with Crisis Management initiatives through PR and Communications Departments. Created bilingual documents and carried out procedures.
• Appointed chair of Marketing & Development and PR for selected private schools.
•  High level understanding of Transition/Change Management concepts, models and best practices.
• Developed Communication and Marketing strategies for regional schools, increasing student enrollment up to 122%.
• Managed school mergers and acquisitions during transitional phases. 
• Rebranded schools to adhere to new image.

Rebranded and reopened numerous schools.  Led team of principals and school administrators to market and outreach for new students to increase enrollment in a way that maximizes rate of transfers prior to the upcoming school year. 
 
•	Managed school mergers and acquisitions during transitional phases. 
•	Effectively rebranded schools to adhere to new image.
•	Consistently exceed company student-enrolment and student-retention goals:

     2009- Increased school enrollment by 122%
     2010- Recognized for surpassing student-retention goals by 55% over goal.
     2011- Achieved 90% student retention (10% above targeted goal).

•	Key player in the successful opening of two new schools, reaching 10% increase in revenue in two years, which equals $40,000 increase per year.

Marketing Manager and Outreach Coordinator

Marketing Manager for world-renown action-sports athlete. Managed and coordinated all business-related side of the sport including brand development and sponsorship.

RESPONSIBILITIES:
• Collaborative branding: Counseled athlete’s trademark implementation on brands, that can be found in 45 countries in 6 continents, as seen on products belonging to some of the world’s most innovative companies (Nike SB, Levis, AWS Boards).
• Supported pro athlete in decisions from concept to design to commercialization.
• Reviewed design directions (supplied by Nike design and product development teams) and footwear specs including materials and color ways.
• Reviewed material options to reach gross margin targets, while supporting athlete’s signature-desire for comfort, style and quality.
• Reviewed quarterly sales and footwear marketing plan generated by Nike SB. 
• Attended industry-related trade shows.
• Handled athlete’s day-to-day business and financial operations, including managing, marketing, travel, budgets, payroll and preliminary review of sporting contracts.
• Initiated fundraising and community engagement events, collaborating with city staff and business owners to secure in-kind donations of goods and services for all events.
• Managed marketing and promotional engagements (signings and appearances). 
• Developed influential and collaborative relationships. 
• Executed successful product launches. 
• Conceptualize and orchestrated marketing campaigns that effectively reinforce and build brand images.

ACCOMPLISHMENTS 
•	Product Placement through successful silicon-tech companies resulting positioning product into numerous platforms including FORBES Magazine.
•	Crafted, managed, and analyzed social media presence across multiple platforms, engaging 1.2 million new Followers in 6 months.
•	Collaborated and executed a successful Nike product shoe launch and press release. 
•	Made contacts to broadcast interviews and television appearances of my client on a top 20 TV market on a nationally syndicated show. 
•	Facilitated endorsement deals with sponsors increasing athlete’s earnings over 850%.

Senior Marketing Manager/Brand Developer & Business Development

Provide professional service to prospected clients in their needs to market, sale, or purchase property.  Qualify prospective clients and negotiate contracts. Recognized as top-producing team in Northern California.  

RESPONSIBILITIES
• CRM tools 
• Listing specialist
• Social media and real estate apps
• CMA reports, property & market analysis
• Background in contract law  
• Real-estate marketing & prospect-management systems 

Key Accomplishments:
•	Increased team’s average in closed units and closed gross commission income by $12,000 per month.
•	Skilled in real-estate marketing & prospect management systems to increase business transactions.
•	Achieved great respect among team members for financial knowledge and willingness to help team members in the areas of sales and Spanish-language barriers.
•	 Built strategic relationships with mortgage brokers and other industry professionals.
•	Ensured smooth, quality service in fast-paced transactional atmosphere.  
•	Managed team activity and referral relationship while prospecting new client.
•	Held lending presentations for the purpose of educating prospective clients and businesses.

Bilingual Realtor - Currently Licensed

Managed the (bilingual, English / Spanish) marketing strategy and team efficiency to provide enhanced customer service to current homeowners and future homebuyers.

Key Accomplishments:
•	Utilized data analysis to oversee individual and team performances.
•	Originated and underwrote client’s loan packages. 
•	Initiated and led the company’s first Spanish department including its marketing strategies.
•	Reached sales record: Received multiple acknowledgments for consistently surpassing $10,000 monthly individual sales goals and generating over $80,000 monthly team-revenue goals.

Loan Servicing & Team Manager

Find out detailed information about Pablo Salazar, Marketing Manager & Campaign Director in San Diego, CA

Pablo Salazar: Marketing Manager & Campaign Director in San Diego, CA

Pablo Salazar

Sacramento State University